Associate Dean (Engagement)

Dr Geoffrey Lee

B.App. Sc., MBA, DBA
Contact details
Dr Geoffrey Lee is the Associate Dean Engagement, College of Business at University of Western Sydney. In this role, Geoffrey is accountable for embedding an engagement philosophy within the College as a key driver for teaching, learning and research. In his role as senior lecturer, Geoffrey has been Head of Program (post-graduate marketing), and unit coordinator and lecturer for a range of postgraduate and undergraduate units that include marketing, e-marketing, marketing planning project, wine marketing and business-to-business marketing.

Geoffrey’s research focuses on the strategic applications of ICT for SMEs, industry sectors, and education. He has completed various funded industry studies on behalf of Advanced Manufacturing Australia, BASI, Wright International and Parramatta City Council. Geoffrey publishes at conferences and in journals in the areas of e-commerce, education and post-modern constructivism. His currents projects include SMExcellence, online gambling, Parramatta Justice Precinct Community Law Centre, assessing small business skill development needs and experiential community-based learning.

Awarded a Doctorate in Business Management 2006 from Macquarie Graduate School of Management, Geoffrey also holds a Master of Business Administration (2001) from the same institution. Geoffrey’s undergraduate degree is in Applied Science (Horticulture) from Hawkesbury Agricultural College in 1989. In addition, he holds a Certificate in Workplace Training and Assessment (2003) and Certificate in Marketing (1990).

Geoffrey has an extensive industry background in middle and senior level management where he has initiated, grown and sold various businesses in the service, construction and information technology sectors.

Awards and Recognition

Research Interests

Geoffrey’s research focuses on the strategic applications of ICT for SMEs, industry sectors, and education. He has completed various funded industry studies on behalf of Advanced Manufacturing Australia, BASI, Wright International and IS Technic. Further, Geoffrey publishes and works at conferences and in journals in the areas of e-commerce, education and post-modern constructivism. His currents projects include: SMExcellence, online gambling, competitive intelligence, and assessing small business skill development needs. 

Publications

• Industry reports, papers and submissions
• Conference publications double-blind refereed
• Journal publications double-blind refereed