Centre for Positive Psychology and Education

In this lecture, Professor Suzan Burton will discuss her research examining environmental and social influences on smoking, and discuss the implications for health policy. The research stream has used a combination of quantitative and qualitative research to examine the influences on tobacco smoking and purchase, though this presentation will focus on the quantitative component of the research, as well as providing one example of developing a research stream and obtaining external funding, issues which may be particularly of interest to early career researchers.

Suzan is a Professor of Marketing in the School of Business at the University of Western Sydney, Sydney Australia. Prior to joining UWS, she was employed at Macquarie Graduate School of Management, Macquarie University. She has also held adjunct teaching appointments at Melbourne Business School and at the Australian Graduate School of Management.  Professor Burton has undergraduate and post-graduate degrees in health, and an MBA and PhD from the University of NSW. She has extensive consulting experience in the public and private sectors in the design and implementation of marketing strategy, particularly in the area of customer feedback and information systems. She is the co-author of the top selling marketing textbook in Australia, the co-editor of an edited book 'Surviving your thesis' and the author of over 80 refereed journal articles and conference papers. Dr Burton has received teaching awards from Macquarie University (the Macquarie University Award for Teaching Excellence) and from the Australian and New Zealand Marketing Academy Conference (the Pearson Education ANZMAC Distinguished Marketing Educator of the Year Award). Her research has been recognised by nine awards from conferences and journals, and she has been the Chief Investigator on Australian Research Council (ARC) funded work in the marketing of socially undesirable goods. She is a reviewer for the Australian Research Council, and a member of the Editorial Board of the International Journal of Bank Marketing.