Ms Jennifer Ireland

Lecturer, School of Law

LLM UTS, LLB, BA Syd, GradDipLP UTS Contact details

Career Profile

Jennifer joined the School of Law at Parramatta in February 2005, after teaching as a sessional academic  at UWS since February 2003. She is the convenor of Intellectual Property and Media Law and has previously taught and convened Constitutional Law, Property Law, Contracts, Regulation of Markets (Marketing Law) and Introduction to Business Law.

Jennifer's primary research interests are in Intellectual Property and Media Law, including the implications of Web 2.0 technologies and social media for both areas. She also develops high quality, research-led innovations in e-learning and has a significant role in implementing blended learning in the undergraduate LLB curriculum at UWS. She has received several awards recognising this work.

During 2008, Jennifer undertook a part-time secondment to the UWS Teaching Development Unit (TDU) as a Lecturer in Higher Education (E-Learning). During this secondment, Jennifer was part of a team that developed the UWS e-Learning Quality Framework, which supports staff, through a developmental process of self and peer review, to improve their e-learning sites, build their own e-learning skills and gain a greater understanding of the pedagogical potential of e-learning to improve the overall student learning experience. Jennifer also has extensive previous experience in legal and electronic publishing and was a foundation editor and author on Halsbury's Laws of Australia prior to her appointment at UWS.

Awards and Recognition

  • 2006: Lecturer of the Year (Parramatta), UWS Law Students Association
  • 2007: Lecturer of the Year (Parramatta), UWS Law Students Association
  • 2008: UWS College of Business and Law Excellence Award for Outstanding Contributions to Student Learning: For innovation in curriculum design and in creation of high-quality resources to support student learning in blended and e-learning environments.
  • 2009: Australasian Law Teachers' Association (ALTA) Award for Excellence and Innovation in the Teaching of Law - Early Career Teacher Category - Highly Commended (Runner-up)

Interests

Learning and Teaching Interests

  • Intellectual Property
  • Media Law
  • Blended and e-Learning in Legal Education
  • Business Law 

Research Interests

· Intellectual Property, particularly Copyright and Trade Marks

· Media Law, particularly Defamation and Contempt

· Social Media Law 

· Legal issues in Education and in the Publishing, Arts and Music Industries

·  Blended and e-Learning in Law

Engagement Interests

  • Parramatta Community Justice Clinic.

Publications

Articles

Jennifer Ireland, 'A New Curriculum for Business Law: The Business Facing Model' (2012) 4 Journal of the Australasian Law Teachers Association (forthcoming, December 2012)

Jennifer Ireland, 'Defamation 2.0: Facebook and Twitter' (2012) 17 Media and Arts Law Review 53-81

Jennifer Ireland, Michelle Sanson and Paul Rogers, 'Virtual Moot Court: A Pilot Study' (2010) 3(1-2) Journal of the Australasian Law Teachers Association 1-10

Michelle Sansaon, Jennifer Ireland and Paul Rogers, 'Fake it til you make it: Using Second Life to Teach Practical Legal Skills' (2009) 2  Journal of the Australasian Law Teachers' Association 245-255).

Jennifer Ireland, Helen Correia and Tim Griffin, 'Developing quality in e-learning: a framework in three parts' (2009) 17(3) Quality Assurance in Education 250-263

Jennifer Ireland, 'Blended Learning in Intellectual Property: The Best of Both Worlds' (2008) 18 Legal Education Review 139-161

Conferences and Presentations

July 2011: Jennifer Ireland, 'Introduction to Business Law: A 'Business-Facing' Model' (2011) Australasian Law Teachers Association (ALTA) Annual Conference, Law for Non-Lawyers Interest Group

August 2010: Jennifer Ireland, ‘Defamation and Social Media’ Australian Corporate Lawyers Association Seminar on Social Media and Commercial Risk

July 2010: Paul Rogers, Michelle Sanson and Jennifer Ireland: 'Developing Oral Advocacy Skills in Second Life: A Mooting Pilot' Australasian Law Teachers Association (ALTA) Annual Conference, Practical Legal Training Interest Group. Jennifer did not attend the conference in person, but used an Avatar to present from within Second Life.

July 2009: Jennifer Ireland, 'Blended Learning with Podcasts'  Australasian Law Teachers Association (ALTA) Annual Conference: Learning and Teaching Forum (special session)

July 2009: Michelle Sanson, Jennifer Ireland and Paul Rogers, 'Fake it 'til you make it: Using Second Life to Teach Practical Legal Skills', Australasian Law Teachers' Association Conference, University of Western Sydney, Rosehill.

November 2008: Helen Correia, Janne Malfroy, Tim Griffin, Jennifer Ireland and Lynnae Rankine, 2008, Quality in the e-landscape: A Collegial and developmental approach. Hello! Where are you in the landscape of educational technology? Proceedings ascilite Melbourne 2008, pp 197-201.

July 2008: Jennifer Ireland, 'Podcasting in Law', Australasian Law Teachers' Association Conference, James Cook University, Cairns.

November 2007: Jennifer Ireland 'Learning Guides in Law' UWS College of Business and Law International Business Research Symposium.

Practitioner Works

Jennifer is the author and co-author of several titles within Halsbury's Laws of Australia. She has written for this looseleaf encyclopaedic work for legal practitioners since 1996, primarily on the Intellectual Property title. Recently updated sections include:

· Copyright (chapters 2, 4-6): November 2010 – December 2012

· Trade Marks (chapters 1, 6-12): April 2009

· Trade Marks (chapters 2-5): October 2007

· Plant Breeders' Rights: October 2007

· Circuit Layouts: October 2007

· Passing Off: March 2006

· Copyright: (chapters 5-13, 15): October 2003

· Entertainment, Sport and Tourism: Copyright aspects of Entertainment section: June 2003

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