Professor Suzan Burton

Professor of Marketing

‘Understanding marketing is crucial, both for understanding why customers choose to buy (or not buy), and for deciding what the organisation can profitably offer to customers so that it can succeed,’ says Professor Suzan Burton.

Professor Burton has literally written the book on marketing – as co-author of the top-selling marketing textbook in Australia.

‘I aim for my students to achieve deep learning, where they can take information from the classroom and apply it to their own business situation the next day at work.’