Marketing and International Business

Welcome

Welcome to the Academic Program of Marketing and International Business at the School of Business, University of Western Sydney.

We are privileged to lead the largest academic program of marketing in Australia where we pride ourselves in offering the very best teaching, blending academic rigour with the reality of the marketplace. This means that our graduates have the opportunity to rise to become industry leaders.

The research culture in the program is rapidly expanding as is the research output, and we have two major areas of research focus:

business and relationship marketing
international and cross-cultural marketing.

Areas of expertise and consultancy

Our expertise in International Business and International Marketing includes market screening and market selection, business with China, marketing in emerging markets; marketing to ethnic minority consumers and addressing cultural diversity in markets. Our expertise in business to business marketing includes partnering, networks and relationships, international joint ventures and, for China, an understanding of Guanxi. The program also has expertise in the teaching and learning of marketing and international business studies with the development of particularly innovative programs.