Doctor Aila Khan
ASSOCIATE LECTURER,
Marketing and IB (SoBus)
Personal
Qualifications
- PhD University of Western Sydney
- MBA Quaid-I-Azam University (Pakistan)
- BA University of the Punjab (Pakistan)
UWS Organisational Unit (School / Division)
- Marketing and IB (SoBus)
Contact
| Email: | A.Khan@uws.edu.au |
|---|---|
| Extension: | 9873 |
| Mobile: | |
| Location: | ED.G.51 Parramatta |
| Website: |
Publications
Journal Articles
- Khan, A. and Stanton, P. (2010), 'A model of sponsorship effects on the sponsor's employees', Journal of Promotion Management, 13.
Conference Papers
- Khan, A. and Pearce, G. (2012), ''Did you hear the one about ...?': Humour and comedic devices in marketing education', Australian New Zealand Marketing Academy (ANZMAC), Adelaide.
- Khan, A. and Pearce, G. (2012), ''Did you hear the one about ...?' : humour and comedic devices in marketing education', Australian & New Zealand Marketing Academy Conference, Adelaide, S.Aust..
- Khan, A. and Pearce, G. (2011), 'Using puppets in the marketing classroom to achieve 'flow' experience and student engagement', ANZMAC 2011 Marketing in the Age of Consumerism; Jekyll or Hyde?, Perth.
- Khan, A. and Stanton, J. (2011), 'Corporate sponsorship activities and the information sources of employees', ANZMAC 2011 Marketing in the age of consumerism; Jekyll or Hyde?, Perth.
- Khan, A. and Stanton, P. (2010), 'Examination of the effects of corporate sponsorship on employees of the sponsor', Australian and New Zealand Marketing academy Conference 2010, doing More With Less, Christchurch New Zea.
- Khan, A. and Stanton, J. (2010), 'Effects of corporate sponsorship on employees of the sponsor: employee differences based on firm size', International Conference on Marketing (ICMAR) 2010, Kuala Lumpur.
- Stanton, P. and Khan, A. (2009), 'Ensuring the integrity of panel responses from commissioned web-based research', ANZMAC 2009 sustainable management and marketing conference, Melbourne Vic..
- Khan, A. and Stanton, J. (2008), 'Standards-based assessment for marketing courses: reconciling the gap between ideas and implementation in measuring creativity', Australian & New Zealand Marketing Academy Conference 2008: shifting the focus from mainstream to offbeat, Olympic Park Sydney NSW.
- Khan, A. and Stanton, J. (2008), 'Perceptions of a Sponsored-Property by employees of the sponsor:an exploratory study', Australian and New Zealand Marketing Academy Conference 2008, Marketing:Shifting the focus from mainstream to offbeat, Olympic Park, Sydney NSW.
- Khan, A. and Stanton, J. (2008), 'A Model of Sponsorship Effects on Sponsor's Employees', 2008 Global Marketing Conference, Shanghai, China.
- Khan, A. and Stanton, J. (2007), 'Understanding corporate sponsorship effects on employees in SMEs: an approach', ANZMAC 2007 3 R's Reputation, Responsibility and Relevance, Dunedin New Zealand.
