Doctor Bonnie Dawson

Doctor Bonnie Dawson

LECTURER,
Marketing and IB (SoBus)

Personal

Qualifications

  • Doctor of Philosophy in Marketing University of Technology, Sydney
  • Certificate IV in Assessment And Workplace Training Sydney Institute of Technology
  • Graduate Diploma in Vocational Education University of Technology, Sydney
  • TESOL University of New South Wales
  • Master of Arts in International Studies University of Washington (USA)
  • BSc Lewis and Clarke College

UWS Organisational Unit (School / Division)

  • Marketing and IB (SoBus)

Contact

Email:B.Dawson@uws.edu.au
Extension:3024
Mobile:
Location:11.1.44
Campbelltown
Website:

Biography

Bonnie Dawson is a highly committed professional educator and researcher with a Bachelors Degree in Political Science and a Masters Degree in China Studies from the United States. She was awarded a PhD in Marketing, with a focus on International Joint Ventures in China, from the University of Technology in Sydney, Australia. Bonnie also has two graduate diplomas in education. She has had professional experience coordinating Teacher and Quality Education at the Sydney Institute of Technology Ultimo TAFE as well as developing staff at the University of New South Wales. She has also worked as a Management policy analyst for the New South Wales Government. Bonnie Dawson has had extensive experience teaching a broad range of marketing and management courses. She is currently coordinator of the UWS Markets of Asia subject. Bonnie is currently studying how successful IJVs in China manage their partnerships. This research has evolved from her PhD which included a comprehensive framework for IJV performance. Bonnie is also interested in research related to Marketing Education, specifically as it pertains to business communication and accessing internet resources. A new research area involves the study of University-Industry engagement in India and China.

This information has been contributed by Doctor Dawson.

Publications

Conference Papers

  • Dawson, B., Young, L., Chenglin, T. and Chongyi, F. (2012), 'Chinese Perspectives on Managing IJVs for Success - A Case Study in the Exhibition Industry', Innovation in Business Networks Conference, Kolding, Denmark.
  • Dawson, B. and Caddy, I. (2010), 'An Exploration of Business Communication Course Design', ANZMAC - Australia-New Zealand Marketing Academy Conference 2010, Christ Church NZ.
  • Dawson, B., Murray, J., Wilkinson, I. and Young, L. (2009), 'Towards a More Substantial Examination of Supplier-Customer Relationship Performance', IMP Conference, Marseilles, France.
  • Dawson, B., Young, L. and Wilkinson, I. (2009), 'Secrets of Success: The Performance of a China Based International Joint Venture', IMP Conference Proceedings, Kuala Lumpur, Malays.
  • Dawson, B. and Young, L. (2003), 'In Defence of Hofstede', Australia New Zealand Marketing Academy 2003, Adelaide.

Research

Previous Projects

Title:Partner perspectives on IJV success
Years:2009-09-22 - 2011-01-21
ID:P00017391
UWS Researchers:Bonnie Dawson
Funding:
  • University of Western Sydney

University of Western Sydney

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