Doctor Brian Low
ADJUNCT FELLOW,
Dean's Unit - School of Business
Personal
Qualifications
- DBA University of Western Sydney
- MCom University of Auckland
- BCom University of Auckland
UWS Organisational Unit (School / Division)
- Dean's Unit - School of Business
Contact
| Email: | B.Low@uws.edu.au |
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| Extension: | 9684 |
| Mobile: | |
| Location: | ED.G.83 Parramatta |
| Website: |
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Biography
Brian Low is a senior lecturer in Marketing at the University of Western Sydney. He holds a B.Com and an M.Com (Hons.) from the University of Auckland, New Zealand, and a DBA from the University of Western Sydney. Dr. Low has spent some sixteen years in the automotive, information technology and telecommunication sector, in various marketing and research positions. He has also consulted for a range of American, European and Chinese companies on marketing and internationalizing strategies and regulatory policies in the telecommunication sector in Asia Pacific. His research interest has been published in leading B2B journals, and he currently sits on the editorial board of the Journal of Business and Industrial Marketing and Industrial Marketing Management. He is also an occasional reviewer for the Journal of Telecommunications Policy, International Marketing Review and AMA affiliated conferences.
This information has been contributed by Doctor Low.
Publications
Chapters in Books
- Low, B. and Johnston, W. (2009), 'Mixing and Matching Organizational Network Legitimacy Practices to China's Telecommunication Market', Handbook of Research on Telecommunications Planning and Management for Business, Information Science Publishing 9781605661940.
Journal Articles
- Johnston, W., Low, B. and Wilson, T. (2012), 'Scientific muddling: Decision making through a Lindblomian lens', Journal of Business Research, 3.
- Low, B., Tang, Y. and Medhekar, M. (2012), 'Green power electricity, public policy and disjointed incrementalism', Journal of Business Research, 5.
- Low, B. and Johnston, W. (2012), 'Emergent technologies, network paradoxes and incrementalism', Journal of Business Research, 8.
- Johnston, W., Low, B. and Wilson, T. (2012), 'Scientific muddling : decision making through a Lindblomian lens', Journal of Business Research, 3.
- Low, B., Tang, Y. and Medhekar, M. (2012), 'Green power electricity, public policy and disjointed incrementalism', Journal of Business Research, 5.
- Low, B. and Johnston, W. (2012), 'Emergent technologies, network paradoxes, and incrementalism', Journal of Business Research, 8.
- Low, B. and Johnston, W. (2010), 'Organizational network legitimacy and its Impact on knowledge networks: the case of China's TD-SCDMA mobility technology', Journal of Business & Industrial Marketing, 10.
- Low, B. (2010), 'An Institutional and Network Perspective of Organizational Legitimacy: Empirical Evidence from China's Telecommunications Market', Asian Academy of Management Journal, 18.
- Low, B. and Johnston, W. (2009), 'The evolution of network positions in emerging and converging technologies', Journal of Business and Industrial Marketing, 8.
- Low, B. and Johnston, W. (2008), 'Securing and Managing an Organization's Network Legitimacy: The Case of Motorola China', Industrial Marketing Management, 7.
- Low, B. (2007), 'Huawei Technologies Corporation: From local dominance to global challenge', Journal of Business and Industrial Marketing, 7.
- Low, B., Johnston, W. and Wang, J. (2007), 'Securing network legitimacy in China's telecommunication market', Journal of Business and Industrial Marketing, 10.
- Low, B. and Johnston, W. (2006), 'Managing Ambiguous Policies in China's Telecommunication Market', Journal of Asia Pacific Business, 26.
- Low, B. (2005), 'The evolution of China's telecommunications equipment market: a contextual, analytical framework', Journal of Business and Industrial Marketing, 10.
- Low, B. and Johnston, W. (2005), 'Relationship equity and switching behavior in the adoption of new telecommunication services', Industrial Marketing Management, 14.
Conference Papers
- Low, B. (2011), 'Managing marketization through organizational network legitimacy in higher education: The case of private universities in Malaysia', The 9th Asian Academy of Management International Conference, Penang.
- Ndubisi, N., Low, B. and Johnston, W. (2010), 'Impact of government policies on MNEs and local organizations environmental initiatives', The 26th IMP Conference: Business Networks - Globality, Regionality, Locality, Budapest, Hungary.
- Low, B. (2009), 'An Institutional and Network Perspective of Organizational Legitimacy: Evidence from China's Telecommunications Market', The 8th Asian Academy of Management Conference 2009, Pahang, Malaysia.
- Low, B. and Johnston, W. (2009), 'Knowledge networks and organizational network legitimacy: Lessons from China's Emerging TD-SCDMA Mobility Technology', Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities - Theoretical and Managerial Perspectives, Marseilles, France.
- Low, B., Johnston, W. and Jacobs, F. (2008), 'On Managing the Process of Global Network Legitimacy: A Chinese Company Perspective', The 24th IMP Conference, Uppsala University.
- Low, B. (2008), 'Network Paradox and Incrementalism', Australian and New Zealand Marketing Academy Conference 2008, Olympi Parkj, Sydney, Australia.
- Low, B. and Johnston, W. (2007), 'Converging Technology and Network Position Evolution', Relationship Marketing Summit: Time to Integrate Perspective, Buenos Aires, Argentina.
- Low, B. (2007), 'Business Relationships and Positions in Industrial Networks: A Conceptual Exploration and Research Agenda', 7th AAM International Conference, Penang, Malaysia.
- Low, B. and Johnston, W. (2006), 'Securing and managing organizational legitimacy in a politically embedded, technological network: The case of Motorola China', Cultural Perspective in Marketing, Seoul, S.Korea.
- Low, B. (2005), 'Issues and challenges in managing relational exchanges in a digital business environment: Views from a network perspective', Emerging Asian Economy: Local Strategies, Global Impact, Ipoh, Malaysia.
- Low, B., Ahmed, F. and Johnston, W. (2005), 'Network Theory and Research on Business-to-Business Relational Exchanges in a Digital Business Environment', 2005 AMA Summer Marketing Educators' Conference, San Francisco.
- Chan, A., Low, B. and Ahmed, F. (2004), 'The Chinese Telecommunications Market in Transition', 2004 Euro-Asia Management Studies Association (EAMSA) Annual Conference, Hong Kong.
- Low, B. and Johnston, W. (2004), 'Managing a Borderless Value Chain - The Case of Symbian and Intel', New Priorities and Challenges for B2B Marketers, Harvard University.
- Low, B. and Johnston, W. (2003), 'Relationship Equity and Switching Behavior in the Adoption of New Telecommunication Services', Managing in Networks, University of Lugano, Switzerland.
Research
Previous Projects
| Title: | Market segmentation: An intuitive, contextual, action approach - The case of Roche Diagnostics, Australia |
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| Years: | 2008-09-26 - 2011-06-30 |
| ID: | P00016425 |
| UWS Researchers: | Brian Low |
| Funding: |
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Supervision
Doctor Low is available to be a principal supervisor for doctoral projects
Current Supervision
| Title: | The Development and Evolution of Relationships between Brand Community and Social Networks in a Transitional Economy: A Case of Vietnam |
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| Field of Research: |
