Doctor Daniela Spanjaard
DAP - MARKETING & IB,
Marketing and IB (SoBus)
LECTURER,
Marketing and IB (SoBus)
Personal
Qualifications
- PhD University of Technology, Sydney
- MBM University of Technology, Sydney
UWS Organisational Unit (School / Division)
- Marketing and IB (SoBus)
- Marketing and IB (SoBus)
Contact
| Email: | D.Spanjaard@uws.edu.au |
|---|---|
| Extension: | 9638 |
| Mobile: | |
| Location: | ED.G.86 Parramatta |
| Website: |
PLEASE NOTE: obtaining information from this Directory must be for the legitimate purposes of doing business with and within the University of Western Sydney (UWS), and must not be used for unsolicited bulk e-mailing (spamming) or similar purposes.
Biography
Daniela's background comes from industry experience working for multinational market research agencies specializing in Fast Moving Consumer Goods in a variety of account management positions. She has expertise in a wide range of market research methodologies (both qualitative and quantitative), building client relationships, and assisting companies with their brand management programmes. She has worked with both sales and marketing teams at all levels aiding to develop long term growth via marketing information and business strategies. Clients she has worked with include Arnotts, Campbells, Unilever, Uncle Tobys, Streets Ice Cream and NSW Police. She has recently made the transition from industry to academia where her work experiences have been used to apply the theory of marketing to the realities of the corporate environment (particularly market research projects and client relationship building). Her research area includes research methodologis and consumer behavour, in particular the role emotions play between the consumer and the grocery brand.
This information has been contributed by Doctor Spanjaard.
Teaching
Previous Teaching Areas
- 200280 Masters Project, 2012
- 200374 International Marketing Research, 2012
- 200732 Creating Markets, 2011
Publications
Journal Articles
- Freeman, L. and Spanjaard, D. (2012), 'Bridging the Gap: The Case of Expanding Ethnographic Techniques in Marketing Research Curriculum', Journal of Marketing Education, 13.
- Spanjaard, D. and Freeman, L. (2012), 'The Hidden Agenda: emotions in grocery shopping', The International Review of Retail, Distribution and Consumer Research, 19.
- Spanjaard, D. and Freeman, L. (2012), 'The hidden agenda : emotions in grocery shopping', International Review of Retail, Distribution and Consumer Research, 19.
- Freeman, L. and Spanjaard, D. (2012), 'Bridging the gap : the case for expanding ethnographic techniques in the marketing research curriculum', Journal of Marketing Education, 13.
Conference Papers
- Stegemann, N. and Spanjaard, D. (2013), 'Field trips : taking the classroom outside', The Clute Institute International Academic Conference, Maui, Hawaii.
- Burton, S., Burton, S., Spanjaard, D. and Hoek, J. (2012), 'An Investigation of the impact of retail distribution on tobacco purchase and smoking', Sharing the Cup of Knowledge, Adeliade, S.A..
- Burton, S. and Spanjaard, D. (2012), 'An investigation of the impact of retail distribution on tobacco purchase and smoking', Australian & New Zealand Marketing Academy Conference, Adeliade, S.A..
- Spanjaard, D. and Freeman, L. (2010), 'Do Consumers and Retailers Eat Off the Same Plate When it Comes to Premium House Brands? An Australian Perspective', European Conference for Association in Consumer Research, University of London.
- Spanjaard, D., Freeman, L. and Young, L. (2010), 'Putting Emotion in its Place: at the centre of brand equity', Brand, Identity and Corporate Reputation, Barcelona, Spain.
- Spanjaard, D. and Young, L. (2009), 'The confluence of student and teacher personality: towards a research adgenda', Proceeding of the 2009 ANZMAC Conference, Melbourne.
- Spanjaard, D., Freeman, L. and Young, L. (2009), 'The Accidental Ethnographer: a journey within the world of the supermarket', Practice, Politics and Ethics in Ethnographic Research, Liverpoole, England.
- Spanjaard, D. and Freeman, L. (2009), 'Negative Behaviour or Positive Emtions? Consumers in conflict during grocery shopping', Brand, Identity and Corporate Reputation, Cambridge University.
- Spanjaard, D. and Freeman, L. (2008), 'Why Qualitative Researchers Squint: A Micro Analysis of the Temporal Aspects for Grocery Shopping', 2nd Latin American Advances in Consumer Research, Sao Paulo.
- Spanjaard, D., Freeman, L. and Young, L. (2008), 'Why Happy Shoppers Don't Stop and Think', ANZMAC 2008, Sydney, Australia.
- Spanjaard, D., Freeman, L. and Young, L. (2008), 'The Conscious Decision versus the Unconscious Choice: Observed Grocery Shopping', The 3rd Annual Symposium on Current Developments in Ethnographic Research in the Social and Management Sciences, Liverpool, England.
Research
Previous Projects
| Title: | An investigation of the impact of retail distribution on tobacco purchase and smoking, and on high-kilojoule food purchases |
|---|---|
| Years: | 2011-06-27 - 2012-06-30 |
| ID: | P00020372 |
| UWS Researchers: | Suzan Burton and Daniela Spanjaard |
| Funding: |
|
| Title: | Planning and Evaluating a Youth Skin Cancer Prevention Strategy - Phase One |
| Years: | 2012-05-01 - 2013-06-30 |
| ID: | P00021028 |
| UWS Researchers: | Daniela Spanjaard, Ann Dadich, Francine Garlin and Nicole Stegemann |
| Funding: |
|
Supervision
Doctor Spanjaard is available to co-supervise doctoral projects
Current Supervision
| Title: | Consumer-Brand Identification, Brand Relationship Quality and Brand Loyalty: The Case of Vietnam |
|---|---|
| Field of Research: | |
| Title: | Synthetic Synaesthesia: Bitter Cold, Sharp Cheese and Loud Colours, The Chromatic Cacophony of Cross-Modality Sensory Perception |
| Field of Research: |
Media
Media Contact Details
| Media Officer: | UWS Media Unit |
|---|---|
| Phone: | (02) 9678 7083 |
| Email: | media@uws.edu.au |
