Doctor Felicitas Evangelista
ASSOCIATE PROFESSOR,
Marketing and IB (SoBus)
Personal
Qualifications
- PhD University of the Phillipines
- MBA University of Hawaii
UWS Organisational Unit (School / Division)
- Marketing and IB (SoBus)
Contact
| Email: | F.Evangelista@uws.edu.au |
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| Extension: | 9687 |
| Mobile: | |
| Location: | ED.G.84 Parramatta |
| Website: |
Publications
Journal Articles
- Evangelista, F., Poon, P. and Albaum, G. (2012), 'Using response behaviour theory to solicit survey participation in consumer research: An empirical study', Journal of Marketing Management, .
- Evangelista, F., Poon, P. and Albaum, G. (2012), 'Using response behaviour theory to solicit survey participation in consumer research: An empirical study', Journal of Marketing Management, 16.
- Evangelista, F., Poon, P. and Albaum, G. (2012), 'Using response behaviour theory to solicit survey participation in consumer research : an empirical study', Journal of Marketing Management, 16.
- Evangelista, F. and Dioko, D. (2011), 'Interpersonal Influence and Destination Brand Equity Perceptions', International Journal of Culture, Tourism and Hospitality Research, 13.
- Poon, P., Evangelista, F. and Albaum, G. (2010), 'Attitudes of Migrants Towards Foreign Made Products: An Exploratory Study of Migrants in Australia.', Journal of Consumer Marketing, 8.
- Albaum, G., Yu, J., Wiese, N., Herche, J., Evangelista, F. and Murphy, B. (2010), 'Culture-based Values and Management Style of Marketing Decision Makers in Six Western Pacific Rim Countries', Journal of Global Marketing, 13.
- Evangelista, F. and Le, N. (2009), 'Organisational context and knowledge acquisition in IJVs: An empirical study', Journal of World Business, 11.
- Le, N. and Evangelista, F. (2007), 'Acquiring tacit and explicit marketing knowledge from foreign partners in IJVs', Journal of Business Research, 14.
- Evangelista, F. and Le, N. (2007), 'The impact of organizational context on marketing knowledge acquisition in IJVs', Global Business and Economics Anthology, 10.
- Albaum, G., Herche, J., Yu, J., Evangelista, F., Murphy, B. and Poon, P. (2007), 'Differences in Marketing Managers' Decision Making Styles Within the Asia Pacific Region: Implications for Strategic Alliances', Journal of Global Marketing, 16.
- Andersson, S. and Evangelista, F. (2006), 'The entrepreneur in the born global firm in Australia and Sweden', Journal of Small Business and Enterprise Development, 18.
- Sy-Changco, J., Souchon, A. and Evangelista, F. (2005), 'Quality of Export Memory Content: A Conceptual Framework', Journal of Marketing Management, 16.
- Evangelista, F. (2005), 'Qualitative Insights into the International New Venture Creation Process', Journal of International Entrepreneurship, 20.
- Poon, P., Evangelista, F. and Albaum, G. (2005), 'A Comparative Study of Management Styles of Marketing Managers in Australia and the People's Republic of China', International Marketing Review, 14.
- Shoham, A., Evangelista, F. and Albaum, G. (2002), 'Strategic firm type and export performance', International Marketing Review, 23.
- Levin, I., Gaeth, G., Evangelista, F., Albaum, G. and Schreiber, J. (2001), 'How Positive and Negative Frames Influences the Decision of Persons in the United States and Australia', Asia Pacific Journal of Marketing and Logistics, 8.
Conference Papers
- Mac, L. and Evangelista, F. (2012), 'Export Intensity and Diversity Among Small and Medium Sized Exporters in China', EMAC 41st Annual Conference, Lisbon, Portugal.
- Evangelista, F. and Mac, L. (2012), 'Antecedents and Outcome of Export Market Learning', 2012 Global Marketing Conference: Globalisation and Marketing Performance, Seoul.
- Evangelista, F. and Mac, L. (2012), 'Antecedents and outcome of export market learning', Global Marketing Conference, Seoul, Korea.
- Mac, L. and Evangelista, F. (2012), 'Export intensity and diversity among small and medium sized exporters in China', European Marketing Academy. Conference, Lisbon, Portugal.
- Mac, L. and Evangelista, F. (2011), 'Linking Commitment to Learning, Knoledge Integration and Market Learning to EXport Performance', 2011 Academy of International Business Southeast Asia Regional Conference, Taipei, Taiwan.
- Ly, W. and Evangelista, F. (2010), 'Attitudes toward animation in television advertising: A cross-cultural study', 2010 Global Marketing Conference, Tokyo, Japan.
- Evangelista, F. and Mac, L. (2010), 'An Empirical Study on Market Learning & Export Performance', 2010 ANZIBA Conference, Sydney.
- Dioko, D., So, A. and Evangelista, F. (2010), 'Examining Hotel Brand Loyalty Via a Modified Brand Switching Matrix in the Context of Macau's Rapidly Growing Industry', The 8th APACCHRIE conference, Thailand.
- Evangelista, F. and Mac, L. (2009), 'Learning style and export performance of exporting firms in Australia and China', ANZIBA Conference 2009, Univ of Queensland.
- Evangelista, F. (2009), 'Strategic Responses of Exporting Firms in an Economic Downturn', ANZIBA Conference 2009, Univ of Queensland.
- Evangelista, F. and Dioko, L. (2009), 'Susceptibility to interpersonal influence: A social basis for determining the strength of travelers' destination brand equity perceptions', 3rd International Conference on Destination Branding and Marketing, Macao.
- Mac, L. and Evangelista, F. (2009), 'International Corporate Entrepreneurship of Chinese Exporters', The 14th Biennial World Marketing Congress Marketing in Transition: Scarcity, Globalism & Sustainability, Oslo, Norway.
- Evangelista, F., Poon, P. and Albaum, G. (2008), 'Enhancing Survey Response Rates: Lessons From A Field Experiment', ANZMAC 2008, Olympic Park, Sydney, NSW.
- Mac, L. and Evangelista, F. (2008), 'The Effect of Organizational Learning and International Corporate Entrepreneurship on Export Performance in Mainland China', Knowledge Dev and Exchange in International Bus Networks, Milan Italy.
- Evangelista, F. (2007), 'Cultural distance in international teaching and learning', 2007 ANZIBA Conference, Newcastle, NSW Australia.
- Poon, P. and Evangelista, F. (2007), 'Attitudes of Australian Migrants Toward Foreign Made Products', 2007 AIB Regional Conference, Hangzhou, China.
- Poon, P., Evangelista, F. and Albaum, G. (2007), 'Survey Participation and Response Rates: A Cross-cultural comparison', 16th World Business Congress, Maastricht, Netherlands.
- Evangelista, F. (2006), 'Culture, cognition and international entrepreneurship', 2006 Annual Conference, Consortium for International Marketing Research (CIMar 2006), Istanbul, Turkey.
- Evangelista, F. and Mac, L. (2006), 'Market Learning as a Determinant of Export Marketing Competence: A Comparison of Australian Born Global and Non-Born Global Firms', 2006 ANZIBA Conference, Wellington NZ.
- Le, N. and Evangelista, F. (2005), 'Acquiring marketing knowledge from foreign partners in IJVs', ANZIBA Annual Conference, Melbourne.
- Evangelista, F. and Mac, L. (2004), 'Export Growth and Strategy: The Case of China's Emerging Exporters', 2004 Annual ANZIBA Conference, Canberra, ACT Australia.
- Evangelista, F., Mak, L. and Varua, M. (2003), 'Market Learning and the Born Global Firm', ANZIBA 2003 Conference, Dunedin NZ.
- Sy-Changco, J., Souchon, A. and Evangelista, F. (2003), 'Quality of Export Memory Content: Conceptualisation and Key Outcomes', Academy of Marketing Annual Conference, Aston Business School UK.
Research
Previous Projects
| Title: | International Visiting Fellows - various research projects and activities |
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| Years: | 2003-09-15 - 2004-09-14 |
| ID: | P0013706 |
| UWS Researchers: | Felicitas Evangelista |
| Funding: |
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Supervision
Doctor Evangelista is available to be a principal supervisor for doctoral projects
Current Supervision
| Title: | The Development and Evolution of Relationships between Brand Community and Social Networks in a Transitional Economy: A Case of Vietnam |
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| Field of Research: | |
| Title: | The E-commerce Development in Tourism Industry of Vietnam |
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| Title: | Country of Origin and Brand Image |
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| Title: | An Empirical Study of the Impact of Place of Origin on Retailer-based Brand Equity |
| Field of Research: |
