Doctor Glenn Pearce
SENIOR LECTURER,
Marketing and IB (SoBus)
Personal
Qualifications
- MA University of Lancaster
- DipAppSc Hawkesbury Agricultural College
- GradDipHEd University of New South Wales
- DrEdu University of Technology, Sydney
UWS Organisational Unit (School / Division)
- Marketing and IB (SoBus)
Contact
| Email: | G.Pearce@uws.edu.au |
|---|---|
| Extension: | 9681 |
| Mobile: | |
| Location: | ED.G.53 Parramatta |
| Website: |
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Publications
Chapters in Books
- Sutton-Brady, C. and Pearce, G. (2005), 'Optimizing Expertise: A Case Study of Team Teaching on an International MBA Program Conducted in China', Business and Management Education in China: Transition, Pedagogy and Training, World Scientific Publishing 9812563229.
Journal Articles
- Stanton, J., Pearce, G. and Garzaniti, I. (2012), 'How conversation helps shape customers' perceptions of the service experience', Global Business & Economics Anthology, 8.
- Garzaniti, I., Pearce, G. and Stanton, J. (2012), 'How conversation helps shape customers' perceptions of the service experience', Global Business & Economics Anthology, 8.
- Pearce, G. and Hardiman, N. (2012), 'Teaching undergraduate marketing students using 'hot seating through puppetry' : an exploratory study', Innovations in Education and Teaching International, 11.
- Stanton, J., Pearce, G. and Garzaniti, I. (2011), 'Building friendships and relationships: The role of conversation in hairdressing service encounters', Managing Service Quality, 21.
- Brennan, R. and Pearce, G. (2009), 'Educational Drama: A tool for promoting marketing learning', International Journal of Management Education, 9.
- Pearce, G. and Jackson, J. (2009), 'Experiencing the Product Life Cycle Management Highs and Lows Through Dramatic Simulation', Journal of Marketing Education, 7.
- Pearce, G. and Lee, G. (2009), 'Viva Voce (Oral Examination) as an Assessment Method: Insights From Marketing Students', Journal of Marketing Education, 11.
- Lee, G. and Pearce, G. (2007), 'Profiling online gamblers: An exploratory study', International Journal of Business Research, 10.
- Pearce, G. (2006), 'University Student Perceptions of the Difference Between Educational Drama and Other Types of Educational Experiences', Marketing Education Review, 13.
- Pearce, G. and Jackson, J. (2006), 'Today's educational drama - planning for tomorrow's marketers', Marketing Intelligence and Planning, 15.
- Pearce, G. and Jackson, J. (2006), 'Unethical Marketers in the Hot Seat: Using Educational Drama to Facilitate Learning about Marketing Ethics', Journal of Business Ethics Education, 14.
- Pearce, G. (2005), 'Introducing Mr Kau Kau: Using 'Prepared Role' to Facilitate Student Learning in International Marketing', Australasian Marketing Journal (AMJ), 13.
- Pearce, G. (2004), 'The advantages (benefits) and disadvantages (weaknesses) of educational drama: perceptions of students studying marketing at university', The International Journal of Management Education, 17.
- Pearce, G. (2003), 'Ehrr... What's Up Doc?: using cartoon tests to evaluate educational drama programmes', Research in Drama Education, 13.
- Pearce, G. and Sutton-Brady, M. (2003), 'International Business Thatre (IBT): an alternative evaluation method for enhancing student learning in international marketing', Assessment and Evaluation in Higher Education, 13.
- Pearce, G. (2003), 'How University Students Studying Marketing Learn from Drama', NJ (Drama Australia Journal), 12.
- Broderick, A. and Pearce, G. (2001), 'Indoor adventure training: a dramaturgical approach to management development', Journal of Organizational Change Management, 14.
Conference Papers
- Khan, A. and Pearce, G. (2012), ''Did you hear the one about ...?': Humour and comedic devices in marketing education', Australian New Zealand Marketing Academy (ANZMAC), Adelaide.
- Khan, A. and Pearce, G. (2012), ''Did you hear the one about ...?' : humour and comedic devices in marketing education', Australian & New Zealand Marketing Academy Conference, Adelaide, S.Aust..
- Khan, A. and Pearce, G. (2011), 'Using puppets in the marketing classroom to achieve 'flow' experience and student engagement', ANZMAC 2011 Marketing in the Age of Consumerism; Jekyll or Hyde?, Perth.
- Garzaniti, I., Pearce, G. and Stanton, P. (2010), 'Building friendships and relationships: the role of conversation in hairdressing service encounters', Australian and New Zealand Marketing Academy Conference 2010, Doing More with Less, Christchurch New Zea.
- Pearce, G. and Hardiman, N. (2009), 'Is it a Bird, a Plane, a Guest Speaker? No, it's Mr Beare!: Using Hot-seating Through Puppetry to Immerse Students in Marketing Scenarios', ANZMAC 2009: Sustainable Management and Marketing Conference, Melbourne.
- Pearce, G. and Braithwaite, I. (2008), 'Overture Curtains Lights...: Engaging 'Millennial' Marketing Students Through Business Theatre', Australian and New Zealand Marketing Academy Conference 2008. Marketing: Shifting the Focus from Mainstream to Offbeat, Olympic Park, Sydney, NSW.
- Pearce, G. and Lee, G. (2007), 'Marketing students perceptions of viva voce (Oral examination) as an assessment method', ANZMAC 2007 3 R's Reputation, Responsibility and Relevance, Dunedin.
- Pearce, G. and Jackson, J. (2006), 'Maintaining the Relevance to Marketing Students of the PLC Experience', Australian & New Zealand Marketing Academy (ANZMAC) Conference 2006, Brisbane, Australia.
- Ross, D. and Pearce, G. (2006), 'Educational Drama in Investments Management', 36 th Atlantic Schools of Business Conference - Partnerships and Collaborations:Opportunities in Academia, Mount Allison University, Sackville, New Brunswick, Canada.
- Pearce, G. and Lee, G. (2006), 'Your Place or Mine?: New Techniques for Forming Successful Marketing Student Teams', Australian & New Zealand Marketing Academy (ANZMAC) Conference 2006, Brisbane, Australia.
- Pearce, G. (2005), 'Puppetry's Potential for Broadening Boundaries in Marketing Education', ANZMAC 2005 - Broadening the Boundaries, University of Western Australia, Perth.
- Pearce, G. and Jackson, J. (2005), 'Just a Short Note": Student Educational Journeys Reflecting Across a Range of Educational Drama Conventions"', ANZMAC 2005 - Broadening the Boundaries, University of Western Australia, Perth.
- Pearce, G. and Kamineni, R. (2004), 'Prepared Role: A Dramatic Pedagogic Technique for Marketing Educators', ANZMAC 2004 Marketing Accountabilities and Responsibilities, Wellington, New Zealand.
- Pearce, G. and Jackson, J. (2004), 'Ladies and gentlemen I give you the top metal band - 'The Poor': the virtues of using an educational drama convention to facilitate student learning in international marketing', Virtue in Marketing - Acadmy of Marketing Conference 2004, Cheltenham, England.
- Love, P. and Pearce, G. (2003), 'Working together: how two UWS schools harnessed drama as pedagogy in the context of marketing a radical invention', 28th Annual Conference of the Australasian Universities' Building Educators Association, Deakin University, Geelong, Victoria, Australia.
- Pearce, G. (2003), 'The Use of the Drama Convention - Prepared Role - To Facilitate Learning about Contemporary issues in Marketing', Chartered Institute of Marketing Australian Conference, Sydney.
- Pearce, G. (2003), 'Marketing Student Experiences from Engaging in Educational Drama to Learn About', CIM Australian Conference, Sydney, Australia.
Other Publications
- 2006, ''Inside Out' (Long Version)', Recorded Work
- 2006, ''Inside Out' (Short Version)', Recorded Work
Research
Previous Projects
| Title: | Action Research E Marketing Workshops |
|---|---|
| Years: | 2006-08-01 - 2009-12-30 |
| ID: | P0015347 |
| UWS Researchers: | Geoff Lee and Glenn Pearce |
| Funding: |
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