Doctor James Yoo
LECTURER,
Marketing and IB (SoBus)
Personal
Qualifications
- PhD University of South Carolina - Columbia, USA
- MBA Yonsei University - Seoul, Korea
- BBusAdmin Yonsei University - Seoul, Korea
UWS Organisational Unit (School / Division)
- Marketing and IB (SoBus)
Contact
| Email: | J.Yoo@uws.edu.au |
|---|---|
| Extension: | 9598 |
| Mobile: | |
| Location: | ED.G.69 Parramatta |
| Website: |
Publications
Conference Papers
- Stanton, J. and Yoo, J. (2008), 'The Korean wave: A marketing and innovation diffusion view', Australian & New Zealand Marketing Academy conference 2008: shifting the focus from mainstream to offbeat, Olympic Park Sydney NSW.
- Stanton, J., Yoo, J. and Pires, G. (2006), 'From ethnic to network marketing', 2006 Academy of Marketing Science/Korean Academy of Marketing Science , Cultural Perspectives in Marketing Conference, Seoul, Korea.
Supervision
Doctor Yoo is available to be a principal supervisor for doctoral projects
Current Supervision
| Title: | Country of Origin and Brand Image |
|---|---|
| Field of Research: |
