Doctor James Yoo

Doctor James Yoo

LECTURER,
Marketing and IB (SoBus)

Personal

Qualifications

  • PhD University of South Carolina - Columbia, USA
  • MBA Yonsei University - Seoul, Korea
  • BBusAdmin Yonsei University - Seoul, Korea

UWS Organisational Unit (School / Division)

  • Marketing and IB (SoBus)

Contact

Email:J.Yoo@uws.edu.au
Extension:9598
Mobile:
Location:ED.G.69
Parramatta
Website:

Publications

Conference Papers

  • Stanton, J. and Yoo, J. (2008), 'The Korean wave: A marketing and innovation diffusion view', Australian & New Zealand Marketing Academy conference 2008: shifting the focus from mainstream to offbeat, Olympic Park Sydney NSW.
  • Stanton, J., Yoo, J. and Pires, G. (2006), 'From ethnic to network marketing', 2006 Academy of Marketing Science/Korean Academy of Marketing Science , Cultural Perspectives in Marketing Conference, Seoul, Korea.

Supervision

Doctor Yoo is available to be a principal supervisor for doctoral projects

Current Supervision

Title:Country of Origin and Brand Image
Field of Research:

University of Western Sydney

Locked Bag 1797
Penrith NSW 2751

Tel: +61 2 9852 5222

ABN 53 014 069 881
CRICOS Provider No: 00917k

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