Doctor John Stanton
DAP - ECONOMICS & FINANCE,
Economics & Finance (SoBus)
ASSOCIATE PROFESSOR,
Marketing and IB (SoBus)
Personal
Qualifications
- PhD University of Newcastle (NSW)
UWS Organisational Unit (School / Division)
- Economics & Finance (SoBus)
- Marketing and IB (SoBus)
Contact
| Email: | j.STANTON@uws.edu.au |
|---|---|
| Extension: | 9294 |
| Mobile: | |
| Location: | ED.G.81 Parramatta |
| Website: |
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Publications
Books
- Stanton, J. and Pires, G. (2005), 'Ethnic Marketing, Accepting the Challenge of Cultural Diversity', : Thomson Learning Australia 1861529961.
Journal Articles
- Khan , A., Stanton, J. and Rahman, S. (2013), 'Employees' attitudes towards the sponsorship activity of their employer and links to their organisational citizenship behaviours', International Journal of Sports Marketing & Sponsorship, 22.
- Stanton, J., Chikweche, T., Stanton, P., Stanton, J., Chikweche, T. and Fletcher, R. (2012), 'Family purchase decision making at the bottom of the pyramid', Journal of Consumer Marketing, 12.
- Stanton, J., Chikweche, T., Stanton, P., Stanton, J., Chikweche, T. and Fletcher, R. (2012), 'Family purchase decision making at the bottom of the pyramid', Journal of Consumer Marketing, 12.
- Stanton, J., Pearce, G. and Garzaniti, I. (2012), 'How conversation helps shape customers' perceptions of the service experience', Global Business & Economics Anthology, 8.
- Chikweche, T., Stanton, P. and Fletcher, R. (2012), 'Family purchase decision making at the bottom of the pyramid', Journal of Consumer Marketing, 12.
- Garzaniti, I., Pearce, G. and Stanton, J. (2012), 'How conversation helps shape customers' perceptions of the service experience', Global Business & Economics Anthology, 8.
- Chikweche, T., Stanton, J. and Fletcher, R. (2012), 'Family purchase decision making at the bottom of the pyramid', Journal of Consumer Marketing, 12.
- Hu, J. and Stanton, P. (2011), 'A study of how mainland Chinese small and medium privately owned businesses engage in networking', Industrial Marketing Management, 6.
- Pires, G., Stanton, P. and Stanton, P. (2011), 'Revisiting the substantiality criterion: From ethnic marketing to market segmentation', Journal of Business Research, 9.
- Stanton, P. and Stanton, P. (2011), 'The concept of internationalization and its relevance to small and medium service enterprises (SMSEs)', The Business Review, Cambridge, 7.
- De Silva, R., Stanton, P. and Stanton, P. (2011), 'Determinants of indian sub-continent officer-seafarer retention in the shipping industry', Maritime Policy and Management, 12.
- Stanton, J., Pearce, G. and Garzaniti, I. (2011), 'Building friendships and relationships: The role of conversation in hairdressing service encounters', Managing Service Quality, 21.
- De Silva, R., Stanton, P. and Stanton, P. (2010), 'The importance of managing intellectual capital in retaining officer-seafarers', Global Business & Economics Anthology, 9.
- Khan, A. and Stanton, P. (2010), 'A model of sponsorship effects on the sponsor's employees', Journal of Promotion Management, 13.
- Stanton, P. and Thompson, M. (2010), 'A framework for implementing retail franchises internationally', Marketing Intelligence & Planning, 17.
- Stanton, P. and Pires, G. (2009), 'Need for a linked-emic approach in domestic marketing', International Journal of Economics and Business Research, 10.
- Pires, G. and Stanton, J. (2008), 'Marketing Issues in healthcare Research', International Journal of Behavioural and Healthcare Research, 23.
- Pires, G., Stanton, J. and Salavrakos, I. (2008), 'The interaction of foreign direct investment with electronic commerce in less developed countries', Forum for Social economics, .
- Gordon, T., Pires, G. and Stanton, J. (2008), 'The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance', Journal of Financial Services Marketing, 11.
- Pires, G., Stanton, J. and Stanton, P. (2008), 'The relevance of minority ethnic groups for Marketing: a research framework', Global Business & Economics Anthology, 9.
- Pires, G. and Stanton, J. (2007), 'Macro Issues in Electronic Commerce and Foreign Direct Investment', Global Business and Economics Anthology, 12.
- Stanton, P. and Stanton, J. (2007), 'Local government Electronic Reporting: Accountability and Empowerment Issues', Global Business and Economics Anthology, 10.
- Pires, G. and Stanton, J. (2007), 'The Use of Ethnicity in Marketing: Reconciling Theory and Practice', Global Business and Economics Anthology, 12.
- Stanton, J., Pires, G. and Ostenfeld, S. (2006), 'Improving expatriate adjustment and effectiveness in ethnically diverse countries: marketing insights', Cross Cultural Management An International Journal, 15.
- Stanton, J., Pires, G. and Rita, P. (2006), 'The internet, consumer empowerment and marketing strategies', European Journal of Marketing, 14.
- Pires, G. and Stanton, J. (2006), 'Preferred Service suppliers to the Portuguese community in Sydney: understanding their success', Global Business & Economics Anthology, 9.
- Stanton, J. and Pires, G. (2005), 'A research framework for the electronic procurement adoption process:drawing from Australian evidence', Journal of Global Business and Technology, 9.
- Stanton, J., Pires, G. and Stanton, P. (2005), 'Market oriented service delivery design: incorporating customer perspectives of customer experiences', Global Business & Economics Anthology, 9.
- Stanton, J. and Pires, G. (2005), 'Cultural Diversity and the expatriate adjustment process', Global Business & Economics Anthology, 10.
- Pires, G., Stanton, J. and Stanton, P. (2004), 'Tangibility consequences for ethnic marketing strategy', Global Business and Economics Review, 17.
- Stanton, P., Stanton, J. and Pires, G. (2004), 'Impressions of an annual report: an experimental study', Corporate Communications, an International Journal, 13.
- Pires, G., Stanton, J. and Eckford, A. (2004), 'Influences on perceived risk of purchasing online', Journal of Consumer Behaviour, 14.
- Pires, G., Stanton, J. and Cheek, B. (2003), 'Identifying and reaching an ethnic market:methodological issues', Qualitative Market Research, 12.
- Stanton, P. and Stanton, J. (2002), 'Corporate annual reports: research perspectives used', Accounting, Auditing & Accountability Journal, 23.
- Pires, G. and Stanton, J. (2002), 'Ethnic Marketing Ethics', Journal of Business Ethics, 8.
- Stanton, J., Cummings, S., Molesworth, J. and Sewell, T. (2001), 'Marketing Strategies of Australian Electricity distributors in an Opening market', Journal of Business and Industrial Marketing, 13.
Conference Papers
- Fletcher, R., Chikweche, T., Stanton, J. and Stanton, J. (2012), 'Can Emic variables be truly culture specific - is Guanxi unique to China', 2012 MAG Scholar Global Business, Marketing and Tourism Conference, Gyor,Hungary.
- Stanton, J. (2012), 'An exploratory study of consumer complaining behaviour (CCB) in Saudi Arabia', Australian & New Zealand Marketing Academy Conference, Adelaide, S. Aust..
- Khan, A. and Stanton, J. (2011), 'Corporate sponsorship activities and the information sources of employees', ANZMAC 2011 Marketing in the age of consumerism; Jekyll or Hyde?, Perth.
- Stanton, J., Chikweche, T., Stanton, P., Chikweche, T., Stanton, J. and Fletcher, R. (2011), 'Business Presence and strategic marketing approaches in a difficult bottom of the pyramid environment', Australia New Zealand Marketing Academy Conference 2011, Perth, WA.
- Stanton, J., Chikweche, T., Stanton, P., Chikweche, T., Stanton, J. and Fletcher, R. (2011), 'Business Presence and strategic marketing approaches in a difficult bottom of the pyramid environment', Australia New Zealand Marketing Academy Conference 2011, Perth, WA.
- Chikweche, T., Fletcher, R. and Stanton, P. (2011), 'Revisiting Firms' Engagement and Decision Making of the BOP', Australia New Zealand Marketing Academy Conference, Perth, WA.
- Rita, P., Stanton, P. and Pires, G. (2010), 'Assessing connectivity in ICT-driven consumer empowerment', Australian and New Zealand Marketing Academy conference 2010, "Doing more with less", land.
- Garzaniti, I., Pearce, G. and Stanton, P. (2010), 'Building friendships and relationships: the role of conversation in hairdressing service encounters', Australian and New Zealand Marketing Academy Conference 2010, Doing More with Less, Christchurch New Zea.
- Khan, A. and Stanton, P. (2010), 'Examination of the effects of corporate sponsorship on employees of the sponsor', Australian and New Zealand Marketing academy Conference 2010, doing More With Less, Christchurch New Zea.
- Badghish, S., Fletcher, R. and Stanton, P. (2010), 'Causes of consumer complaint Behaviour in saudi arabia: a proposed framework', Australian and New Zealand Marketing academy conference 2010 Doing more with Less, Christchurch NZ.
- Khan, A. and Stanton, J. (2010), 'Effects of corporate sponsorship on employees of the sponsor: employee differences based on firm size', International Conference on Marketing (ICMAR) 2010, Kuala Lumpur.
- Stanton, P. and Fletcher, R. (2009), 'Ethnic small business, group networks and internationalisation', ANZMAC 2009 sustainable management and marketing conference, Melbourne, Victoria.
- Stanton, P. and Khan, A. (2009), 'Ensuring the integrity of panel responses from commissioned web-based research', ANZMAC 2009 sustainable management and marketing conference, Melbourne Vic..
- Khan, A. and Stanton, J. (2008), 'Standards-based assessment for marketing courses: reconciling the gap between ideas and implementation in measuring creativity', Australian & New Zealand Marketing Academy Conference 2008: shifting the focus from mainstream to offbeat, Olympic Park Sydney NSW.
- Hu, J. and Stanton, J. (2008), 'A Less Culturally Sensitive Approach to Modelling Chinese Business Networking', Australia and New Zealand Marketing Academy Conference 2008, Olympic Park.
- Khan, A. and Stanton, J. (2008), 'Perceptions of a Sponsored-Property by employees of the sponsor:an exploratory study', Australian and New Zealand Marketing Academy Conference 2008, Marketing:Shifting the focus from mainstream to offbeat, Olympic Park, Sydney NSW.
- Stanton, J. and Pires, G. (2008), 'Cross cultural issues in domestic ethnic marketing; an approach to addres a research gap', Australian & New Zealand Marketing Academy Conference 2008: Shifting the focus from mainstream to offbeat, Olympic Park, Sydney, NSW.
- Stanton, J. and Yoo, J. (2008), 'The Korean wave: A marketing and innovation diffusion view', Australian & New Zealand Marketing Academy conference 2008: shifting the focus from mainstream to offbeat, Olympic Park Sydney NSW.
- Khan, A. and Stanton, J. (2008), 'A Model of Sponsorship Effects on Sponsor's Employees', 2008 Global Marketing Conference, Shanghai, China.
- Stanton, J. and Pires, G. (2007), 'Ethnic Marketing Research and Practice: a Framework for Analysing the Gap', ANZMAC 2007 3 R's Reputation, Responsibility and Relevance, Dunedin, New Zealand.
- Stanton, J., Tsui, L. and Pires, G. (2007), 'Relationship Marketing Orientation and Business Performance in the Financial Services Industry of Hong Kong', ANZMAC 2007 3 R's Reputation, Responsibility and Relevance, Dunedin, New Zealand.
- Khan, A. and Stanton, J. (2007), 'Understanding corporate sponsorship effects on employees in SMEs: an approach', ANZMAC 2007 3 R's Reputation, Responsibility and Relevance, Dunedin New Zealand.
- Stanton, J. and Pires, G. (2006), 'A comparison of mainstream and ethnic users' perceived costs of switching telephone service providers', Australian & New Zealand Marketing Academy (ANZMAC) Conference 2006, Brisbane, Australia.
- Stanton, J. and Pires, G. (2006), 'Preferred Service providers to minority ethnic groups: a case study of the Portuguese community in Sydney', Australian & New Zealand Marketing Academy (ANZMAC) Conference 2006, Brisbane, Australia.
- Stanton, J., Pires, G. and Stanton, P. (2006), 'The case for incorporating network theory into ethnic marketing', Academy of Marketing Conference London, London, UK.
- Stanton, J., Yoo, J. and Pires, G. (2006), 'From ethnic to network marketing', 2006 Academy of Marketing Science/Korean Academy of Marketing Science , Cultural Perspectives in Marketing Conference, Seoul, Korea.
- Stanton, J., Pires, G. and Stanton, P. (2005), 'A network theory approach to ethnic marketing', ANZMAC 2005 - Broadening the Boundaries, University of Western Australia, Perth.
- Stanton, J. and Pires, G. (2005), 'Segmentation using ethnicity and the inadequacy of conceptual frameworks', ANZMAC 2005 - Broadening the Boundaries, University of Western Australia, Perth.
- Stanton, J., Pires, G. and Stanton, P. (2005), 'Towards a preliminary model of consumer empowerment', ANZMAC 2005 - Broadening the Boundaries, University of Western Australia, Perth.
- Stanton, J. and Pires, G. (2005), 'the electronic procurement adoption process: a research framework drawing from Australian evidence', Global markets in dynamic environments: making positive connections through strategy and technology, Lisbon Portugal.
- Stanton, J., Pires, G. and Stanton, P. (2005), 'Customers' perceptions within service delivery system designs', Global markets in dynamic environments: making positive connections through strategy and technology, Lisbon Portugal.
- Stanton, P. and Stanton, J. (2005), 'The conundrum of accounting for intangibles', Global markets in dynamic environments: making positive connections through strategy and technology, Lisbon Portugal.
- Stanton, P. and Stanton, J. (2005), 'Corporate accountability: a critique of its usefulness', Global markets in dynamic environments: making positive connections through strategy and technology, Lisbon Portugal.
- Pires, G., Stanton, P. and Stanton, J. (2004), 'The role of customer experiences in the development of service blueprints', ANZMAC 2004 Marketing Accountabilities and responsibilities, Victoria University Wellington, NZ.
- Pires, G. and Stanton, J. (2004), 'Developing ethnicity as a segmentation criterion: an alternative approach', ANZMAC 2004 Marketing Accountabilites and responsibilities, Victoria University wellington NZ.
- Stanton, P. and Stanton, J. (2004), 'changes in accounting standards: implications for marketing in Australia', ANZMAC 2004 Marketing Accountabilities and responsibilities, Wellington NZ.
- Stanton, J. and Pires, G. (2004), 'Income and English Language proficiency differences in an ethnic community and effects on consumer behaviour', 2004 Business & Economics Society International Conference, Rhodes, Greece.
- Stanton, J. and Pires, G. (2004), 'Prioritising opportunities for ethnic marketing segmentation', 2004 Business & Economics Society International Conference, Rhodes Greece.
- Stanton, J. and Stanton, P. (2004), 'how do local governments discharge their accountability', 2004 Business & Economics Society International Conference, rhodes Greece.
- Pires, G. and Stanton, J. (2003), 'Service classifications and marketing strategy: implications from the choice of service provders by Ethnic Minority Consumers', Inaugural Australian Conference of the Chartered Institute of Marketing, Sydney.
- Baker, N., Pires, G., Stanton, P. and Stanton, J. (2003), 'Web site adoption by small business in Australia: evidence from two services activities', Global Business and Technology Association International Conference, Budapest, Hungary.
- Pires, G. and Stanton, J. (2003), 'Service Provider Retention and Switching Behaviour by Ethnic Minority Consumers: the Portugues Community in Sydney', ANZMAC 2003 Conference, Adelaide, SA.
- Lingaiah, N., Pires, G. and Stanton, J. (2003), 'An evaluation of marketing issues in sales force automation', ANZMAC 2003 Conference, Adelaide, SA.
- Baker, N., Pires, G. and Stanton, J. (2003), 'Impediments to small business web site adoption', CIM Australian Conference, Sydney, Australia.
Research
Current Projects
| Title: | Modelling Chinese SME networking and networking impact on performance |
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| Years: | 2012-10-24 - 2013-11-24 |
| ID: | P00021115 |
| UWS Researchers: | Jonathon Hu and John Stanton |
| Funding: |
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Supervision
Doctor Stanton is available to be a principal supervisor for doctoral projects
Current Supervision
| Title: | The Influence of Ethnicity on Consumer Behaviour: A Qualitative Study of the Lao and Filipino Communities in Sydney |
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| Field of Research: | |
| Title: | Agglomeraation and Performance of Service Multinational Organisation: The Case of Education Service Providers |
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| Title: | The E-commerce Development in Tourism Industry of Vietnam |
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| Title: | Cultural Factors, Its Impact on Product Judgment and Willingness to Buy |
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| Title: | Exploring Variables that Influence Online Participation and Customer Engagement |
| Field of Research: |
