Doctor Jonathon Hu
ASSOCIATE LECTURER,
Marketing and IB (SoBus)
Personal
Qualifications
- PhD University of Western Sydney
- Grad Cert H Ed Macquarie University
- MBus University of Technology, Sydney
- BEng Shanghai University of Technology
UWS Organisational Unit (School / Division)
- Marketing and IB (SoBus)
Contact
| Email: | jon.hu@uws.edu.au |
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| Extension: | 9779 |
| Mobile: | |
| Location: | ED.G.88 Parramatta |
| Website: |
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Publications
Journal Articles
- Hu, J. and Stanton, P. (2011), 'A study of how mainland Chinese small and medium privately owned businesses engage in networking', Industrial Marketing Management, 6.
- Hu, J., Flint, J. and Kriz, A. (2004), 'Business-initiated Macromarketing: Seeking Public Policy Favours', Journal of Macromarketing, 1.
- Hu, J. (2003), 'Toward Integrating Macromarketing into Marketing', Journal of Macromarketing, 1.
Conference Papers
- Hu, J. and Stanton, J. (2008), 'A Less Culturally Sensitive Approach to Modelling Chinese Business Networking', Australia and New Zealand Marketing Academy Conference 2008, Olympic Park.
- Hu, J. (2007), 'Buying is Marketing, Too, Electronically', International Conference on Business And Information 2007, Tokyo.
- Hu, J. (2006), 'Buyers' Marketing in an Electronic Environment', Macromarketing the Future of Marketing? : The 2006 Macromarketing Conference, Queenstown, NZ.
- Hu, J. (2003), 'Towards Integrating Macromarketing into Marketing', Proceedings of the 28th Annual Macromarketing Conference 2003, Route 2, Mashantucket, CT 06339, USA.
- Hu, J., Flint, J. and Kriz, A. (2002), 'Macro-Marketing Revisited', Australian and New Zealand Marketing Academy Conference (ANZMAC) 2002, Melbourne, Victoria.
- Flint, J., Kriz, A. and Hu, J. (2002), 'Propensity for Electronic Business Across Borders: The Case of Wyong Shire', the Doing Business Across Borders Conference, Newcastle, NSW, Australia.
Research
Current Projects
| Title: | Modelling Chinese SME networking and networking impact on performance |
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| Years: | 2012-10-24 - 2013-11-24 |
| ID: | P00021115 |
| UWS Researchers: | Jonathon Hu and John Stanton |
| Funding: |
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