Doctor Jonathon Hu

ASSOCIATE LECTURER,
Marketing and IB (SoBus)

Hu, J. and Stanton, P. (2011), 'A study of how mainland Chinese small and medium privately owned businesses engage in networking', Industrial Marketing Management, 6.
Hu, J., Flint, J. and Kriz, A. (2004), 'Business-initiated Macromarketing: Seeking Public Policy Favours', Journal of Macromarketing, 1.
Hu, J. (2003), 'Toward Integrating Macromarketing into Marketing', Journal of Macromarketing, 1.

Hu, J. and Stanton, J. (2008), 'A Less Culturally Sensitive Approach to Modelling Chinese Business Networking', Australia and New Zealand Marketing Academy Conference 2008, Olympic Park.
Hu, J. (2007), 'Buying is Marketing, Too, Electronically', International Conference on Business And Information 2007, Tokyo.
Hu, J. (2006), 'Buyers' Marketing in an Electronic Environment', Macromarketing the Future of Marketing? : The 2006 Macromarketing Conference, Queenstown, NZ.
Hu, J. (2003), 'Towards Integrating Macromarketing into Marketing', Proceedings of the 28th Annual Macromarketing Conference 2003, Route 2, Mashantucket, CT 06339, USA.
Hu, J., Flint, J. and Kriz, A. (2002), 'Macro-Marketing Revisited', Australian and New Zealand Marketing Academy Conference (ANZMAC) 2002, Melbourne, Victoria.
Flint, J., Kriz, A. and Hu, J. (2002), 'Propensity for Electronic Business Across Borders: The Case of Wyong Shire', the Doing Business Across Borders Conference, Newcastle, NSW, Australia.

Title:	Modelling Chinese SME networking and networking impact on performance
Years:	2012-10-24 - 2013-11-24
ID:	P00021115
UWS Researchers:	Jonathon Hu and John Stanton
Funding:	University of Western Sydney