Doctor Jonathon Hu

Doctor Jonathon Hu

ASSOCIATE LECTURER,
Marketing and IB (SoBus)

Personal

Qualifications

  • PhD University of Western Sydney
  • Grad Cert H Ed Macquarie University
  • MBus University of Technology, Sydney
  • BEng Shanghai University of Technology

UWS Organisational Unit (School / Division)

  • Marketing and IB (SoBus)

Contact

Email:jon.hu@uws.edu.au
Extension:9779
Mobile:
Location:ED.G.88
Parramatta
Website:

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Publications

Journal Articles

  • Hu, J. and Stanton, P. (2011), 'A study of how mainland Chinese small and medium privately owned businesses engage in networking', Industrial Marketing Management, 6.
  • Hu, J., Flint, J. and Kriz, A. (2004), 'Business-initiated Macromarketing: Seeking Public Policy Favours', Journal of Macromarketing, 1.
  • Hu, J. (2003), 'Toward Integrating Macromarketing into Marketing', Journal of Macromarketing, 1.

Conference Papers

  • Hu, J. and Stanton, J. (2008), 'A Less Culturally Sensitive Approach to Modelling Chinese Business Networking', Australia and New Zealand Marketing Academy Conference 2008, Olympic Park.
  • Hu, J. (2007), 'Buying is Marketing, Too, Electronically', International Conference on Business And Information 2007, Tokyo.
  • Hu, J. (2006), 'Buyers' Marketing in an Electronic Environment', Macromarketing the Future of Marketing? : The 2006 Macromarketing Conference, Queenstown, NZ.
  • Hu, J. (2003), 'Towards Integrating Macromarketing into Marketing', Proceedings of the 28th Annual Macromarketing Conference 2003, Route 2, Mashantucket, CT 06339, USA.
  • Hu, J., Flint, J. and Kriz, A. (2002), 'Macro-Marketing Revisited', Australian and New Zealand Marketing Academy Conference (ANZMAC) 2002, Melbourne, Victoria.
  • Flint, J., Kriz, A. and Hu, J. (2002), 'Propensity for Electronic Business Across Borders: The Case of Wyong Shire', the Doing Business Across Borders Conference, Newcastle, NSW, Australia.

Research

Current Projects

Title:Modelling Chinese SME networking and networking impact on performance
Years:2012-10-24 - 2013-11-24
ID:P00021115
UWS Researchers:Jonathon Hu and John Stanton
Funding:
  • University of Western Sydney

University of Western Sydney

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