Doctor Laurel Jackson
DIRECTOR - POST GRADUATE EDUCATION,
Dean's Unit - School of Business
LECTURER,
Marketing and IB (SoBus)
Personal
Qualifications
- DPHIL University of Western Sydney
- GCRS University of Western Sydney
- DipEdu University of New South Wales
- MBA University of New South Wales
- BA University of New South Wales
UWS Organisational Unit (School / Division)
- Dean's Unit - School of Business
- Marketing and IB (SoBus)
Contact
| Email: | la.jackson@uws.edu.au |
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| Extension: | 9197 |
| Mobile: | |
| Location: | EB.2.54 Parramatta |
| Website: |
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Biography
Joined UWS as a lecturer in 2006 . Prior to that 20 years as a senior marketing professional working in Australia and throughout the Asia Pacific region. Extensive experience in strategic marketing programs focused predominately on the financial services sector.Experience encompasses the development of strategic frameworks, policies and implementation plans in the areas of marketing strategy; brand positioning, market segmentation, strategic research and analysis; customer database modeling and marketing to extract value from existing customer databases, particularly with regard to customer relationship management. Extensive experience in financial services distribution, including Wealth Management and Private Banking. In depth experience of managing customer relationships, customer contact, customer satisfaction and customer service dynamics and measures. Brand champion for leading brands in Australia, AMP, Optus, St George, the Development Bank of Singapore in Asia and Navigator-Asia. Corporate roles included Marketing Director St George Bank Head of group Marketing DBS Bank Singapore.
This information has been contributed by Doctor Jackson.
Teaching
Previous Teaching Areas
- 200732 Creating Markets, 2012
Publications
Journal Articles
- Young, L., Young, L., Jackson, L. and Jackson, L. (2012), 'Looking up to Layton : the case of higher degree research', Australasian Marketing Journal, 3.
Conference Papers
- Jackson, L. (2008), 'Decision-Making of Poor Consumers in Emerging Economies: A Conceptual Framework', Australia and New Zealand Marketing Academy Conference 2008, Sydney - OIympic Park.
- Jackson, L. and Fletcher, R. (2008), 'A Linked Emic Approach to Addressing Research Methodology and Design Issues about Microfinance in Bangladesh', 2008 Global Marketing Conference at Shanghai, Shanghai.
- Jackson, L. and Fletcher, R. (2008), 'Microfinance Meeting the Needs of Poor Consumners: A Marketing Myth', Australia and New Zealand Marketing Academy Conference 2008, Sydney - OIympic Park.
- Fletcher, R., Jackson, L. and Chikweche, T. (2007), 'Undertaking Research at the BOP: the Challenge for Demographers', Seminar on the Applications of Demography in Business, Sydney.
- Fletcher, R., Jackson, L. and Chikweche, T. (2007), 'Research Methodology and Design Issues for Research at the Bottom of the Pyramid', CImaR Conferencxe,May 2007, Manchester,UK.
Research
Current Projects
| Title: | The Negative Social Effects of Microfinance in Poor Rural Communities |
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| Years: | 2012-10-24 - 2013-11-24 |
| ID: | P00021116 |
| UWS Researchers: | Laurel Jackson and Louise Young |
| Funding: |
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Supervision
Current Supervision
| Title: | Involvement of Generation Y in Online Social Networking Media: Role in Developing Attitude Towards Brands. |
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| Field of Research: |
