Doctor Neeru Sharma
LECTURER,
Marketing and IB (SoBus)
Personal
Qualifications
- PhD University of Technology, Sydney
- MCom Master of Commerce in Marketing (Hons) University of Wollongong
- MBA Punjab University
- BSc Punjab University
UWS Organisational Unit (School / Division)
- Marketing and IB (SoBus)
Contact
| Email: | N.SHARMA@uws.edu.au |
|---|---|
| Extension: | 3469 |
| Mobile: | |
| Location: | 11.1.55 Campbelltown |
| Website: |
Biography
Neeru Sharma completed her doctoral studies in 2002 from University of Technology, Sydney. Before her PhD, she completed Master of Commerce (Hons.) from University of Wollongong and Master of Business Administration from Punjab Agricultural University, India. She served in a reputed international organisation in a managerial role and taught in premier business schools like Foundation for Organisational Research and Education, India. Her phD research focused on international business-to-business relationships. She has been teaching in the School of Marketing, UWS since 2003.
This information has been contributed by Doctor Sharma.
Publications
Journal Articles
- Sharma, N. (2010), 'Limking Functions of Customer-Supplier Relationships, Business Relationship Value and Business Relationship Quality', International Review of Business Research Papers, 10.
- Sharma, N., Young, L. and Wilkinson, I. (2006), 'The Commitment Mix: Dimensions of Commitment in International trading Relationships in India', Journal of International Marketing, 28.
- Sharma, N. and Ojha, S. (2004), 'Measuring service performance in Mobile Communications', The Service Industries Journal, 20.
- Sharma, N. (2003), 'The Role of pure and quasi-moderators in services: an empicial investigation of ongoing customer-service-provider relationships', Journal of Retailing and Consumer Services, 10.
Conference Papers
- Sharma, N. (2010), 'Drivers of value in international business partnerships: A conceptualisation based on business relationship stage', 13th International Business Research Conference, Melbourne, Australia.
- Sharma, N. (2010), 'Comparing Customer and Supplier Perspectives of Business relationship Value in International Trading Relationships', 13th International Business Research Conference, Melbourne, Australia.
- Sharma, N. (2009), 'Using Moderated Regression Analysis to Understand Customer-Supplier Relationships', International Business Research Conference, Sydney.
- Sharma, N. (2009), 'Exploring the Role of Business Relationship Value as a Mediator between Functions of Customer-supplier Relationships and Business Relationship Quality', International Business Research Conference, Sydney.
- Sharma, N. (2008), 'A Need for a New Model for Internationalisation of High Technology SMEs', SME-ENTREPRENEURSHIP GLOBAL CONFERENCE 2008, Melbourne, Australia.
- Sharma, N. (2008), 'Australia-India Business Partnerships for Innovation: Research issues for Internationalisation of Small Information and Communication technology Firms', International Conference on Innovation for Competitive Advantage, Bangalore, India.
- Sharma, N. (2008), 'Modelling the moderating effect of consumer attractiveness and relationship commitment on supplier's perception of value realization', Australia and New Zealand Marketing Academy, Sydney.
- Sharma, N., Young, L. and Wilkinson, I. (2007), 'Linking Multi-Component Commitment to Relationship Value, Trust, Conflict and Cooperation', European Marketing Academy Annual Conference, Reykjavik, Iceland.
- Sharma, N. and Young, L. (2007), 'Trust in International Trading Relationships: Insights from Business-to-Business Relationships in India', The Third Meeting of the IMP Asia, Phuket, Thailand.
- Sharma, N. (2007), 'A Comparison of the Suppliers' and Customers' Perspectives of Functions of International Business Relationships', 7th International Business Research Conference, University of Technology, Sydney.
- Sharma, N. (2007), 'Value creation in Australian-Indian Business Partnerships', Managing our intellectual and social capital: Proceedings of the 21st Australian and New Zealand Academy of Management ANZAM 2007 Conference, Sydney.
- Sharma, N. (2006), 'Toward an Improved Understanding of Buyers' Perspective of Business-to-Business Relationships: Results of an Empirical Study of Business Relationship Value', 2nd International Conference for the Australasian Business and Behavioural Sciences Association (ABBSA), University of Adelaide.
- Sharma, N. (2005), 'Conceptualisation and Measurement of Customer Perceived Relationship Value: Research issues for Business-to-Business Relationships', Proceedings of the 19th Australia and New Zealand Academy of Management Conference, Canberra.
- Sharma, N. (2005), 'A Re-examination of Drivers of Customer Perceived Relationship Value: Research Issues for Business-to-Business Relationships', Proceedings of the 34th European Marketing Academy Conference, Milan, Italy.
- Sharma, N. (2004), 'A Conceptual Framework for the Impact of Customer attractiveness and Relationship Commitment on relationship Value', ISBM 2004, Boston, USA.
- Sharma, N. (2004), 'Value and Productivity of Customer relationship Management: An Exploratory Study of Australian Financial Services Industry', 6th Australasian Services Research Workshop, Dunedin, NZ.
- Sharma, N. (2004), 'Linking Site Quality, Online Shopping Resistance and Trust in Webbased Marketing', AusWeb 2004, Gold Coast.
Supervision
Doctor Sharma is available to be a principal supervisor for doctoral projects
Previous Supervision
| Title: | A Model of Networking by Privately Owned Businesses within Mainland China |
|---|---|
| Field of Research: | BUSINESS MANAGEMENT |
| Thesis: | A Model of Networking by Privately Owned Businesses within Mainland China |
| Title: | The Influence of Corporate Sponsorship on the Sponsor's Employees |
| Field of Research: | BUSINESS AND MANAGEMENT |
| Thesis: | The Influence of Corporate Sponsorship on the Sponsor's Employees |
| Title: | The Influence of Ethnicity on Consumer Behaviour: A Qualitative Study of the Lao and Filipino Communities in Sydney |
| Field of Research: | |
| Thesis: | The Influence of Ethnicity on Consumer Behaviour: A Qualitative Study of the Lao and Filipino Communities in Sydney |
