Doctor Richard Fletcher

Doctor Richard Fletcher

Personal

Contact

Email:R.FLETCHER@uws.edu.au
Extension:9640
Mobile:0410343729
Location:ED.G.98
Parramatta
Website:

PLEASE NOTE: obtaining information from this Directory must be for the legitimate purposes of doing business with and within the University of Western Sydney (UWS), and must not be used for unsolicited bulk e-mailing (spamming) or similar purposes.

Publications

Books

  • Fletcher, R. and Crawford, H. (2011), 'International Marketing An Asia-Pacific Perspective 5th edition', : Pearson 9781442527720.
  • Fletcher, R. and Crawford, H. (2008), 'Information Sources for International Business', : Pearson Australia 9781442516274.
  • Fletcher, R. and Brown, L. (2007), 'International Marketing - an Asia Pacific Perspective, Ed 4', : Pearson Education Australia 9780733992377.
  • Fletcher, R. and Prieto, S. (2005), 'Information Sources for International Business 2nd Edition', : Pearson Education Australia 0733975119.
  • Fletcher, R. and Brown, L. (2005), 'International Marketing an Asia-Pacific Perspective 3rd Edition', : Pearson Education Australia 0733970036.
  • Fletcher, R., Bell, J. and Mcnaughton, R. (2004), 'International E-Business Marketing', : Thomson 1861529457.
  • De Burca, S., Fletcher, R. and Brown, L. (2004), 'International Marketing An SME Prespective', : FT Prentice Hall 0273673238.

Chapters in Books

  • Fletcher, R. and Chikweche, T. (2011), 'Future Directions in International Marketing: The Decade Ahead', Strategic International Marketing - An Advanced Perspective, Palgrave Macmillan 9780230580244.
  • Fletcher, R. and Barhagi, J. (2004), 'Internet and National Sovereignty', International Business and Cross Cultural Marketing: Contemporary Research in Selected Countries, Academic Press International 0958572097.
  • Fletcher, R. (2004), 'The Impact of Culture on Investment in Emerging Markets', Foreign Investment in Developing Countries, Palgrave Macmillan Ltd 0333670809.
  • Scharf, F., Bell, J., Loane, S. and Fletcher, R. (2004), 'The export problems of internationalizing SMEs: some empirical evidence using a 'critical incident' technique', Emerging Paradigms in International Entrepreneurship, Edward Elgar Publishing Limited 184376136X.

Journal Articles

  • Stanton, J., Chikweche, T., Stanton, P., Stanton, J., Chikweche, T. and Fletcher, R. (2012), 'Family purchase decision making at the bottom of the pyramid', Journal of Consumer Marketing, 12.
  • Chikweche, T. and Fletcher, R. (2012), 'Undertaking research at the bottom of the pyramid using qualitative methods: From theoretical considerations to practical realities', Qualitative Market Research: An International Journal, 26.
  • Chikweche, T. and Fletcher, R. (2012), 'Revisiting the marketing mix at the BOP-from theoretical considerations to practical realities', Journal of Consumer Marketing, 14.
  • Chikweche, T., Stanton, P. and Fletcher, R. (2012), 'Family purchase decision making at the bottom of the pyramid', Journal of Consumer Marketing, 12.
  • Chikweche, T. and Fletcher, R. (2012), 'Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities', Journal of Consumer Marketing, 14.
  • Chikweche, T. and Fletcher, R. (2012), 'Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities', Journal of Consumer Marketing, 14.
  • Chikweche, T. and Fletcher, R. (2012), 'Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities', Qualitative Market Research, 26.
  • Chikweche, T., Stanton, J. and Fletcher, R. (2012), 'Family purchase decision making at the bottom of the pyramid', Journal of Consumer Marketing, 12.
  • Fletcher, R., Chikweche, T., Fletcher, R. and Chikweche, T. (2011), 'Branding at the base of pyramid: A Zimbabwean perspective', Marketing Intelligence and Planning, 17.
  • Fletcher, R., Chikweche, T., Fletcher, R. and Chikweche, T. (2011), 'Branding at the base of pyramid: A Zimbabwean perspective', Marketing Intelligence and Planning, 17.
  • Chikweche, T. and Fletcher, R. (2011), 'Franchising at the bottom of the pyramid (BOP): An alternative distribution approach', International Review of Retail, Distribution and Consumer Research, 18.
  • Fletcher, R. and Fletcher, R. (2011), 'Internationalisation strategies for SMEs in the decade ahead: Are our theories relevant?', International Journal of Entrepreneurship and Innovation Management, 17.
  • Fletcher, R. (2011), 'Internationalisation strategies for SME's in the decade ahead : are our theories relevant?', International Journal of Entrepreneurship and Innovation Management, 17.
  • Chikweche, T. and Fletcher, R. (2010), 'Understanding factors that influence purchases in subsistence markets', Journal of Business Research, 8.
  • Fletcher, R. and Josiassen, A. (2010), 'looking at both sides of the coin: revisiting the role of country of origin in international business', Journal of Business Systems, Governance and Ethics, 12.
  • Faber-Castell, N. and Fletcher, R. (2009), 'Case Study: Faber-Castell Australia defends its intellectual property', Australasian Marketing Journal, 6.
  • Fletcher, R. (2009), 'Counter trade and international outsourcing: a relationship and network perspective', IUG Business Review, 17.
  • Fletcher, R. (2008), 'The internationalisation from a network perspective: A longitudinal study', Industrial Marketing Management, 12.
  • Fletcher, R. (2007), 'Internationalisation from a Network Perspective: A Longitudinal Study', Industrial Marketing Management, .
  • Fletcher, R. (2007), 'Country of Origin and Psychic Distance in International Marketing : Seperate Constructs or two sides of the coin', Monash Business Review, 10.
  • Fletcher, R. (2006), 'The impact of culture on web site content, design and structure', Journal of Communication Management, 15.
  • Fletcher, R. and Fang, T. (2006), 'Assessing The Impact Of Culture On Relationship Creation And Network Formation In Emerging Markets', European Journal of Marketing, 17.
  • Nguyen, T., Nguyen Dinh, T., Barrett, N. and Fletcher, R. (2006), 'Information internalisation and internationalisation - evidence from Vietnamese firms', International Business Review, 20.
  • Pugh, M. and Fletcher, R. (2002), 'Green International Wine Marketing', Australasian Marketing Journal, 10.
  • Fletcher, R. and Barrett, N. (2001), 'Embeddedness and Developing Global Networks: an Australian Case Study', Industrial Marketing Management, 13.
  • Fletcher, R. (2001), 'A Holistic Approach to Internationalisation', International Business Review, 26.
  • Nguyen, T., Barrett, N. and Fletcher, R. (2001), 'Knowledge Internalisation and the Internationalisation of the Firm', International Business Review, 20.

Conference Papers

  • Chikweche, T. and Fletcher, R. (2012), 'The Middle of Pyramid (MOP): The Rise of the Global Middle Class in Developing Countries: A conceptual review of challenges and opportunities for marketers tapping the MOP', IMRA International Conference 2012: Emerging Markets Conference, London.
  • Fletcher, R., Chikweche, T., Stanton, J. and Stanton, J. (2012), 'Can Emic variables be truly culture specific - is Guanxi unique to China', 2012 MAG Scholar Global Business, Marketing and Tourism Conference, Gyor,Hungary.
  • Chikweche, T. and Fletcher, R. (2012), 'Navigating the BOP business landscape : a framework for strategically engaging the BOP', Australia and New Zealand Marketing Academy, Adelaide.
  • Stanton, J., Chikweche, T., Stanton, P., Chikweche, T., Stanton, J. and Fletcher, R. (2011), 'Business Presence and strategic marketing approaches in a difficult bottom of the pyramid environment', Australia New Zealand Marketing Academy Conference 2011, Perth, WA.
  • Chikweche, T., Fletcher, R. and Stanton, P. (2011), 'Revisiting Firms' Engagement and Decision Making of the BOP', Australia New Zealand Marketing Academy Conference, Perth, WA.
  • Badghish, S., Fletcher, R. and Stanton, P. (2010), 'Causes of consumer complaint Behaviour in saudi arabia: a proposed framework', Australian and New Zealand Marketing academy conference 2010 Doing more with Less, Christchurch NZ.
  • Stanton, P. and Fletcher, R. (2009), 'Ethnic small business, group networks and internationalisation', ANZMAC 2009 sustainable management and marketing conference, Melbourne, Victoria.
  • Chikweche, T. and Fletcher, R. (2009), 'Is customer relationshiop management a useful tool for tapping the market at the BOP?', 25th IMP Conference: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities Theoretical and Managerial Perspectives, Mareilles, France.
  • Fletcher, R. and Chikweche, T. (2009), 'Should International Business Scholars Bother with the Bottom of the Pyramid?', AIB 2009 Annual Meeting, San Diego.
  • Fletcher, R., Chikweche, T., Fletcher, R. and Chikweche, T. (2009), 'Tailoring the Marketing Mix for Customers at the Bottom of the Pyramid (BOP) in Developing Countries', Consortium for International Marketing Research (CIMaR), Beijing.
  • Fletcher, R., Chikweche, T., Fletcher, R. and Chikweche, T. (2009), 'Tailoring the Marketing Mix for Customers at the Bottom of the Pyramid (BOP) in Developing Countries', Consortium for International Marketing Research (CIMaR), Beijing.
  • Chikweche, T. and Fletcher, R. (2008), 'Measuring Consumer Purchase Decision Involvement in Subsistence Marketplaces', Second Subsistence Marketplaces Conference 2008, University of Illinois, Chicago.
  • Jackson, L. and Fletcher, R. (2008), 'A Linked Emic Approach to Addressing Research Methodology and Design Issues about Microfinance in Bangladesh', 2008 Global Marketing Conference at Shanghai, Shanghai.
  • Chikweche, T. and Fletcher, R. (2008), 'Networks and Buyer Behaviour at the Base of the Pyramid', 24th Industrial Marketing and Purchasing Conference (IMP2008), Uppsala ,Sweden.
  • Chikweche, T. and Fletcher, R. (2008), 'Franchising at the BOP. An Alternative Distribution Strategy', Australia and New Zealand Marketing Academy Conference 2008, Sydney - Olympic Park.
  • Fletcher, R. (2008), 'Internationalisation Strategies for SME's in the Decade Ahead - Are our theories relevant', SME-Entreprenneurship Global Conference 2008, Melbourne - Novalel on Collins St.
  • Jackson, L. and Fletcher, R. (2008), 'Microfinance Meeting the Needs of Poor Consumners: A Marketing Myth', Australia and New Zealand Marketing Academy Conference 2008, Sydney - OIympic Park.
  • Chikweche, T. and Fletcher, R. (2008), 'Undertaking Research at the BOP - from theoretical considerations to practical realities', Consoirtium for Internatinal Marketing and Research Conference 2008u, Rio de Janeiro, Brazil.
  • Knight, G. and Fletcher, R. (2008), 'Emerging Market consumers: An Empirical Investigation', Academy of International Business Conference 2008, Milan, italy.
  • Fletcher, R. (2007), 'Countertrade and International Outsourcing - a Relationship and Network Perspective', The 23rd IMP Conference, Manchester.
  • Fletcher, R., Jackson, L. and Chikweche, T. (2007), 'Undertaking Research at the BOP: the Challenge for Demographers', Seminar on the Applications of Demography in Business, Sydney.
  • Chikweche, T. and Fletcher, R. (2007), 'Research Measurement Challenges in Bottom of Pyramid Markets', ANZMAC 2007 3 R's Reputation, Responsibility and Relevance, Otago NZ.
  • Fletcher, R., Jackson, L. and Chikweche, T. (2007), 'Research Methodology and Design Issues for Research at the Bottom of the Pyramid', CImaR Conferencxe,May 2007, Manchester,UK.
  • Fletcher, R. (2006), 'The impact of culture on marketing at the bottom of the pyramid - a relationship Creation and Network Development Approach', 22nd Industrial Marketing and Purchasing Group Conference, Milan.
  • Fletcher, R. (2006), 'International marketing at the bottom of the pyramid - a three country study', 2006 Annual Conference, Consortium for International Marketing Research (CIMar 2006), Istanbul, Turkey.
  • Fletcher, R. (2006), 'The impact of culture on cognitive dissonance - Significance for international marketing', Australian & New Zealand Marketing Academy (ANZMAC) Conference 2006, Brisbane, Australia.
  • Fletcher, R. (2005), 'The Impact of Culture and Relationships on International Marketing at the Bottom of the Pyramid', IMP Group Social Capital in Networks, Merlin Beach Resort, Tri Trang, Phuket, Thailand.
  • Fletcher, R. (2005), 'Country of Origin" & "Physic Distance": separate constructs or two sides of the one coin?"', 21st Annual IMP Conference Rotterdan 1-3 September 2005 Dealing with Dualities"", Rotterdam.
  • Fletcher, R. (2005), 'International Marketing At The Bottom Of The Pyramid', ANZMAC 2005 - Broadening the Boundaries, University of Western Australia, Perth.
  • Low, D. and Fletcher, R. (2004), 'Assessing Values and Attitudes of Consumers: Are measures transferable between cultures', 2004 Annual ANZIBA Conference, Canberra, Australia.
  • Low, D. and Fletcher, R. (2004), 'Acculturation, Individualism and the nation state', ANZMAC 2004, Wellington, New Zealand.
  • Low, D. and Fletcher, R. (2004), 'Assessing Values and Attitudes of Consumers: Are Measures Transferable Between Cultures', 2004 Annual ANZIBA Conference, Canberra.
  • Fletcher, R. (2004), 'The impact of culture on website content, design and structure - An international and a multicultural prespective', 31st Annual Conference Academy of International Business (AIB) UK Chapter, Londonderry.
  • Fletcher, R. and Fang, T. (2004), 'Re-thinking culture's consequences on relationship cration and network formation in Asian markets', 20th ANNUAL IMP CONFERENCE, Copenhagen.
  • Fletcher, R., Chikweche, T. and Chikweche, T. (2004), 'Collaboration and Networking among SMME Support Organizations in South Africa', ISBA National Entrepreneurship and SME Development Conference, Newcastle, UK.
  • Fletcher, R., Chikweche, T., Mtigwe, B. and Chikweche, T. (2004), 'Deliver us from imports: Is the Proudly South African campaign an antidote or a sedative?', Marketing Federation of South Africa Educators Conference, .
  • Fletcher, R. (2003), 'Communicating with customers in emerging markets: an exploratory study in Thailand', UK Academy of Marketing, Birmingham.
  • Fletcher, R. (2003), 'Impact of Culture on Relationship Creation and Network Formation in Deeloping Countries', IMP Conference, Lugano.

University of Western Sydney

Locked Bag 1797
Penrith NSW 2751

Tel: +61 2 9852 5222

ABN 53 014 069 881
CRICOS Provider No: 00917k

Visit our mobile site