Doctor Sasha Alexander

SENIOR LECTURER,
Industrial Design

Personal
Contact
Biography
Publications
Research

Personal

Qualifications

PhD University of Western Sydney
BDes University of South Australia

UWS Organisational Unit (School / Division)

Industrial Design

Contact

Email:	S.Alexander@uws.edu.au
Extension:	2927
Mobile:
Location:	XB.3.40 Penrith (Kingswood)
Website:

Biography

Sasha Alexander is a senior lecturer with a Bachelor of Industrial Design and commerce doctorate and has held executive Associate Head of School and Head of Program roles. His PhD in commerce bridges sustainability, collaborative interdisciplinary approaches, and high value adding in key industries including wood furniture industries. He also holds industry and academic credentials in the industrial design field in Australia and Europe and has published across , design, management, forestry and education fields . Sasha is a Fellow, Past NSW President and National Director of the Design Institute of Australia (DIA) with representations made to the International Council of Societies of Industrial Design (ICSID) in Europe, Asia and North America on behalf the DIA and UWS. 1987-2011 Consultant industrial designer: industrial electrical, medical systems, street and park furniture, commercial office furniture systems, commercial lighting, water absorption testing equipment for soil research, wheat/grain quality measurement devices, automotive accessories, titration system for medical instrument hygiene, geographic satellite signalling station photographic retrieval device with human factors assessment, design for all: information technology and the aged, and holographic recording system for orthodontic practise and archaeological research showcasing laser technologies and optical storage.

This information has been contributed by Doctor Alexander.

Interests

Consumer behaviour and Product semantics
Design Management
Sustainable Design
Value Chain Management

Publications

Conference Papers

Alexander, S. and Chapman, R. (2011), 'Emotive satisfaction, competitiveness and leveraging end-consumer value: Intangible end-consumer value perceptions in a natural product value chain', 25th Annual Australian and New Zealand Academy of Management Conference: The Future of Work and Organisations, Wellington, New Zealand.
Alexander, S. (2011), 'Embedding indigenous knowledge: Seeking new design opportunities at the edge of the cultural interface - An Australian education case study', 2011 International Design Alliance IDA Congress Education Conference, Taipei.
Alexander, S. (2010), 'Design driven value innovation through stakeholder collaboration - Are there distinct differences in learning outcomes?', ConnectED 2010 - 2nd International Conference on Design Education, Sydney Australia.
Alexander, S. (2010), 'Supercharging value chains by understanding collective knowledge and leveraging collaboration for competitive advantage: An Australian forest product study', 24th Annual Australian and New Zealand Academy of Management Conference: Managing for Unknowable Futures, Adelaide, South Australia.
Alexander, S. (2009), 'Competition and collaboration in the Australian timber furniture industry - a value chain approach toward higher value creation for local and global markets and pathways for sustainable forest resource use', Proceedings. IFA Conference, Caloundra, Queensland, Australia.

Research

Current research in value chains and value creation applies business, design, and sustainability principles seeking better understanding of collaboration and competition in key Australian and international resources and industry-based capability areas including human-centred design in the medical devices and instrumentation, high value adding to sustainable materials, and issues surrounding life cycle assessment of civionics infrastructure including embodied energy in production, ongoing maintenance and resource requirements, and the end of life cycle strategies to limit overall environmental and financial impact.

Sasha Alexander completed his studies in the Bachelor of Design (Industrial Design) in 1987 and has worked in Australia and Europe. He was conferred as a member of the Design Institute of Australia in 1987 and Fellow in 1997. His doctorate was completed with the UWS College of Business and awarded in April 2011.