Doctor Suzan Burton

Conference Papers

• Burton, S., Burton, S., Spanjaard, D. and Hoek, J. (2012), 'An Investigation of the impact of retail distribution on tobacco purchase and smoking', Sharing the Cup of Knowledge, Adeliade, S.A..
• Burton, S. and Spanjaard, D. (2012), 'An investigation of the impact of retail distribution on tobacco purchase and smoking', Australian & New Zealand Marketing Academy Conference, Adeliade, S.A..
• Dadich, A., Burton, S. and Soboleva, A. (2011), 'Intoxicated on Twitter: The role of social media in the marketing of alcohol', 25th ANZAM (Australian and New Zealand Academy of Management) Conference, Wellington, NZ.
• Soboleva, A. and Burton, S. (2010), 'What are they tweeting and why?: Corporate Twitter use in Australia and the USA', ANZMAC 2010, Christchurch.
• Heuler, S., Burton, S. and Clark, L. (2009), 'Retail tobacco outlets: Variation by usage segment', Australia and New Zealand Marketing Academy Conference (ANZMAC), Melbourne.
• Burton, S., Clark, L. and Heuler, S. (2009), 'Retail distribution and display: Tobacco consumption and purchase by smokers and attempting quitters', Oceania Tobacco Control Conference, Darwin.
• Burton, S., Clark, L. and Heuler, S. (2009), 'Associations between social and environmental factors and smoking incidence', European Marketing Academy Conference (EMAC), Nantes.
• Boisvert, J. and Burton, S. (2008), 'Reciprocal transfer of brand associations from a new extension to the parent brand: the impact of perceived innovativeness, branding strategy and parent brand salience', European Marketing Academy Conference (EMAC), London.
• Clark, L., Burton, S. and Bollerup, J. (2008), 'Environmental influences on tobacco consumption by smokers intending to quit', International not for Profit and Social Marketing Conference, Wollongong.
• Clark, L., Burton, S. and Bollerup, J. (2008), 'Tobacco purchase and consumption by smokers intending to quit', Academy of Marketing Science Annual Conference, Vancouver BC.
• Baumann, C., Burton, S. and Elliott, G. (2008), 'The non-linear relationship between customer satisfaction and customer loyalty in retail banking', Western Decision Sciences Institute (WDSI) 36th Annual meeting., Vancouver, Canada.
• Burton, S. and Nesbit, P. (2008), 'It's not as bad they thought: Student preferences for teaching format across subjects and over time', The Quantitative Analysis of Teaching and Learning in Higher Education in Business Economics and Commerce, University of Melbourne, University of Melbourne.
• Boisvert, J. and Burton, S. (2007), 'What affects transfer of brand Associations from a Parent Brand and Vertical Line Extensions?', European Marketing Academy Conference (EMAC), May 2007, .
• Lam, R., Burton, S. and Lo, H. (2007), 'Trade-offs in cognitive and affective components of business customer loyalty', ANZMAC conference, Brisbane.
• Boisvert, J. and Burton, S. (2007), 'Transfer of Brand Associations between a Parent Brand and Vertical Extensions: the Impact of Branding Strategy, Innovativeness and Parent Brand Salience', ANZMAC conference, Brisbane.
• Fong, J. and Burton, S. (2007), 'Country of Origin Effects Online: A Cross-Cultural Study', Western Decision Sciences International, April 2007, Denver.
• Burton, S. and Quick, M. (2006), 'What Predicts Repurchase? A Longitudinal Study of Attitude, Intentions and Repurchase', Western Decision Sciences Institute (WDSI) 35th Annual meeting, Waikoloa, Hawaii.
• Baumann, C., Burton, S. and Elliott, G. (2006), 'Share of Wallet in Retail Banking and its Prediction', 48th Annual Meeting of the Academy of International Business - From the Silk Road to Global Networks: Harnessing the Power of People, .
• Burton, S. (2006), 'Beyond Choice: Consumer Nonchoice and Nonpurchase', Academy of World Business, Marketing and Management Development Conference, Paris.
• Lam, R. and Burton, S. (2006), 'Customer Loyalty in SME Banking: A Choice Modelling Approach', UK Academy of Marketing, Middlesex University, London.
• Baumann, C., Burton, S. and Elliott, G. (2006), 'Share of Wallet in Terms of Deposits in Retail Banking', UK Academy of Marketing, Middlesex University, London.
• Fong, J. and Burton, S. (2006), 'A Cross-cultural Study of eWOM: Stated and Revealed Behaviour on American and China Based Discussion Boards', 2006 Academy of Marketing Science Korean Academy of Marketing Science. Cultural Perspectives in Marketing Conference, .
• Fong, J. and Burton, S. (2006), 'A Longitudinal Study of Electronic Country of Origin Effects (eCOO)', ANZMAC Australian & New Zealand Marketing Academy Conference 2006, Brisbane.
• Boisvert, J. and Burton, S. (2006), 'Transfer of Brand Association between a Parent Brand and Vertical Extensions: the Impact of Branding Strategy, Innovativeness and Parent Brand Salience', ANZMAC Australian & New Zealand Marketing Academy Conference 2006, Brisbane.
• Lam, R., Lo, H. and Burton, S. (2006), 'Trade-offs in Cognitive and Affective Components of Business Customer Loyalty', ANZMAC Australian & New Zealand Marketing Academy Conference 2006, Brisbane.
• Burton, S., Clark, L., Elliott, G. and Siciliano, F. (2005), 'The Impact of Retail Distribution on Tobacco Consumption: Research Agenda', Australian and New Zealand Marketing Academy (ANZMAC) 2005 Conference, Fremantle WA.
• Fong, J. and Burton, S. (2005), 'Peer-to-Peer Recommendations: A Comparison of US and China based Websites', Western Decision Sciences Conference, Vancouver.
• Baumann, C., Burton, S. and Elliott, G. (2005), 'Predicting actual consumer behaviour in retail banking', Western Decision Sciences Conference, Vancouver.
• Burton, S. (2005), 'Why do they not buy? Consumer reports of Nonchoice and Nonpurchase', AMS Retailing Conference, Reims.
• Baumann, C., Burton, S., Elliott, G. and Kehr, H. (2005), 'Prediction of overall satisfaction, affective attitude and future behavioural intentions using SERVQUAL - An empirical study of Australian retail banking', AMS Retailing Conference,, Reims.
• Burton, S. and Nesbit, P. (2005), 'Intensive teaching re-examined', International Decision Sciences Conference, Barcelona.
• Burton, S. (2004), 'In Search of the Lost Sale: Consumer reports of Nonpurchase', 33rd EMAC Conference, Murcia, Spain.
• Baumann, C., Burton, S. and Elliott, G. (2004), 'Determinants of Customer Loyalty and Share of Wallet in Retail Banking', Emerging Financial Markets & Services Asia-Pacific Conference, Sydney.
• Baumann, C., Burton, S. and Elliott, G. (2004), 'Predicting Share of Wallet in Australian Retail Banking', 9th Asia-Pacific decision sciences institute conference (APDSI 2004), .
• Burton, S. (2004), 'Online Marketing: Enthusiasm and Disappointment: A Systematic Review of the Literature', DSI, Boston.
• Baumann, C., Elliott, G. and Burton, S. (2004), 'Share of Wallet in Australian Retail Banking: Implications for Practice and Research', ANZMAC 2004 Marketing Accountabilities and Responsibilities Conference, Wellington NZ.
• Lam, R. and Burton, S. (2004), 'Bank Selection and Share-Of-Wallet among SMEs: Apparent Differences between Hong Kong and Australia', Emerging Financial Markets & Services Asia-Pacific Conference, Sydney.
• Burton, S. (2003), 'In search of the lost sale: An analysis of non-purchase', Western Decision Science Institute conference, .
• Burton, S. and Nesbit, P. (2003), 'How managers use E-Mail: A study of Australian and Hong Kong Managers', World Congress on Electronic Business, January, .
• Burton, S. (2003), 'Satisfaction and Repurchase: Improving Model Fit and Prediction', AMA Servsig Services Research Conference. Popping Corks on New Service Paradigms, Reims.
• Burton, S. and Nesbit, P. (2003), 'Understanding the Student as Customer: An Analysis of Student Choice of Teaching Format', APDSI International Conference, Shanghai.
• Baumann, C., Burton, S. and Elliott, G. (2003), 'Attitudes, Intentions and Loyalty in Australian Retail Banking - An Empirical Study', ANZMAC 2003 Conference, Adelaide.
• Lam, R. and Burton, S. (2003), 'Banking Loyalty by SME Customers: A Qualitative Study of the Hong Kong Market', ANZMAC 2003 Conference, Adelaide.
• Lam, R. and Burton, S. (2002), 'Banking loyalty by SME businesses: A Study of the Hong Kong Market', Australia and New Zealand Marketing Academy Conference - December, .
• Burton, S. and Lee, G. (2002), 'The view from both sides of the fence: feedback about, and by, salespeople', Western Decision Science Institute conference (April), .
• Burton, S. and Nesbit, P. (2002), 'An analysis of student and faculty attitudes to intensive teaching', Celebrating Teaching at Macquarie Conference (November), .
• Nesbit, P. and Burton, S. (2002), 'Student perceptions following assessment: An investigation of the effort-reward relationship and its impact on cognitions', Celebrating Teaching at Macquarie Conference (November), .
• Burton, S. (2002), 'Attribution effects in satisfaction judgments', Series of the 2001 ServSIG Services research Conference: New Horizons in Services Marketing, 2001, (AMA Services Marketing Special Interest Group Conference), .
• Burton, S. (2001), 'E-tailing: Where are all the shoppers? Lessons for the Asia-Pacific', First International Conference on Electronic Business, Chinese University of Hong Kong.
• Burton, S. and Nesbit, P. (2001), 'Managerial use of e-mail and implications for policy: A cross cultural comparison', Decision Sciences Institute Conference, .
• Nesbit, P. and Burton, S. (2001), 'Policing electronic mail use in organizations: a cross-cultural comparison', 9th Annual International employment Relations Association Conference and Symposium, IERA, UTS, Sydney.
• Quick, M. and Burton, S. (2001), 'Satisfied or loyal? Determinants of repurchase in a high involvement category', Thirtieth Annual Meeting of the Western Decision Sciences Institute, .