Doctor Tendai Chikweche
LECTURER,
Marketing and IB (SoBus)
Personal
Qualifications
- DPHIL University of Western Sydney
- MBa University of Bradford
- PGDip Mktg The Chartered Institute of Marketing
- BCom (Hons) National University of Science and Technology
UWS Organisational Unit (School / Division)
- Marketing and IB (SoBus)
Contact
| Email: | T.Chikweche@uws.edu.au |
|---|---|
| Extension: | 9683 |
| Mobile: | |
| Location: | ED.G.96 Parramatta |
| Website: |
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Biography
Tendai has worked in both academia and corporate sector primarily in marketing in four different countries . He has taught at universities in Zimbabwe, South Africa and Australia. His research interests are primarily on enquiry on the Bottom of Pyramid and small to medium size enterprise. He is an active member of the Chartered Institute of Marketing and qualified as a Chartered Marketer in 2000.
This information has been contributed by Doctor Chikweche.
Publications
Chapters in Books
- Fletcher, R. and Chikweche, T. (2011), 'Future Directions in International Marketing: The Decade Ahead', Strategic International Marketing - An Advanced Perspective, Palgrave Macmillan 9780230580244.
Journal Articles
- Chikweche, T. (2013), 'Entrepreneurship and ethics under extreme conditions of poverty : exploring the ethical realities faced by entrepreneurs', Academy of Entrepreneurship Journal, 65.
- Chikweche, T. (2013), 'Entrepreneurship and micro-finance in extreme poverty circumstances - challenges and prospects : the case of Zimbabwe', Journal of Development Entrepreneurship, 121500120.
- Chikweche, T. (2013), 'Customer relationship management at the base of the pyramid : myth or reality?', Journal of Consumer Marketing, 15.
- Stanton, J., Chikweche, T., Stanton, P., Stanton, J., Chikweche, T. and Fletcher, R. (2012), 'Family purchase decision making at the bottom of the pyramid', Journal of Consumer Marketing, 12.
- Stanton, J., Chikweche, T., Stanton, P., Stanton, J., Chikweche, T. and Fletcher, R. (2012), 'Family purchase decision making at the bottom of the pyramid', Journal of Consumer Marketing, 12.
- Chikweche, T. and Fletcher, R. (2012), 'Undertaking research at the bottom of the pyramid using qualitative methods: From theoretical considerations to practical realities', Qualitative Market Research: An International Journal, 26.
- Chikweche, T. and Fletcher, R. (2012), 'Revisiting the marketing mix at the BOP-from theoretical considerations to practical realities', Journal of Consumer Marketing, 14.
- Chikweche, T., Stanton, P. and Fletcher, R. (2012), 'Family purchase decision making at the bottom of the pyramid', Journal of Consumer Marketing, 12.
- Chikweche, T. and Fletcher, R. (2012), 'Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities', Journal of Consumer Marketing, 14.
- Chikweche, T. and Fletcher, R. (2012), 'Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities', Journal of Consumer Marketing, 14.
- Chikweche, T. and Fletcher, R. (2012), 'Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities', Qualitative Market Research, 26.
- Chikweche, T., Stanton, J. and Fletcher, R. (2012), 'Family purchase decision making at the bottom of the pyramid', Journal of Consumer Marketing, 12.
- Fletcher, R., Chikweche, T., Fletcher, R. and Chikweche, T. (2011), 'Branding at the base of pyramid: A Zimbabwean perspective', Marketing Intelligence and Planning, 17.
- Fletcher, R., Chikweche, T., Fletcher, R. and Chikweche, T. (2011), 'Branding at the base of pyramid: A Zimbabwean perspective', Marketing Intelligence and Planning, 17.
- Chikweche, T. and Fletcher, R. (2011), 'Franchising at the bottom of the pyramid (BOP): An alternative distribution approach', International Review of Retail, Distribution and Consumer Research, 18.
- Chikweche, T. and Fletcher, R. (2010), 'Understanding factors that influence purchases in subsistence markets', Journal of Business Research, 8.
- Mtigwe, B. and Chikweche, T. (2008), 'Developing country perspectives on country-of-origin effects: The case of the proudly South African campaign', Journal of African Business, 16.
Conference Papers
- Chikweche, T. and Fletcher, R. (2012), 'The Middle of Pyramid (MOP): The Rise of the Global Middle Class in Developing Countries: A conceptual review of challenges and opportunities for marketers tapping the MOP', IMRA International Conference 2012: Emerging Markets Conference, London.
- Fletcher, R., Chikweche, T., Stanton, J. and Stanton, J. (2012), 'Can Emic variables be truly culture specific - is Guanxi unique to China', 2012 MAG Scholar Global Business, Marketing and Tourism Conference, Gyor,Hungary.
- Chikweche, T. and Fletcher, R. (2012), 'Navigating the BOP business landscape : a framework for strategically engaging the BOP', Australia and New Zealand Marketing Academy, Adelaide.
- Chikweche, T. (2012), 'Navigating the BOP business landscape : a framework for strategically engaging the BOP', Australian & New Zealand Marketing Academy Conference, Adelaide, S.Aust..
- Stanton, J., Chikweche, T., Stanton, P., Chikweche, T., Stanton, J. and Fletcher, R. (2011), 'Business Presence and strategic marketing approaches in a difficult bottom of the pyramid environment', Australia New Zealand Marketing Academy Conference 2011, Perth, WA.
- Stanton, J., Chikweche, T., Stanton, P., Chikweche, T., Stanton, J. and Fletcher, R. (2011), 'Business Presence and strategic marketing approaches in a difficult bottom of the pyramid environment', Australia New Zealand Marketing Academy Conference 2011, Perth, WA.
- Chikweche, T., Fletcher, R. and Stanton, P. (2011), 'Revisiting Firms' Engagement and Decision Making of the BOP', Australia New Zealand Marketing Academy Conference, Perth, WA.
- Chikweche, T. and Fletcher, R. (2009), 'Is customer relationshiop management a useful tool for tapping the market at the BOP?', 25th IMP Conference: Handling Plurality of Relationship Forms in Networks: from Clans to Clubs, from Cliques to Communities Theoretical and Managerial Perspectives, Mareilles, France.
- Fletcher, R. and Chikweche, T. (2009), 'Should International Business Scholars Bother with the Bottom of the Pyramid?', AIB 2009 Annual Meeting, San Diego.
- Fletcher, R., Chikweche, T., Fletcher, R. and Chikweche, T. (2009), 'Tailoring the Marketing Mix for Customers at the Bottom of the Pyramid (BOP) in Developing Countries', Consortium for International Marketing Research (CIMaR), Beijing.
- Fletcher, R., Chikweche, T., Fletcher, R. and Chikweche, T. (2009), 'Tailoring the Marketing Mix for Customers at the Bottom of the Pyramid (BOP) in Developing Countries', Consortium for International Marketing Research (CIMaR), Beijing.
- Chikweche, T. and Fletcher, R. (2008), 'Measuring Consumer Purchase Decision Involvement in Subsistence Marketplaces', Second Subsistence Marketplaces Conference 2008, University of Illinois, Chicago.
- Chikweche, T. and Fletcher, R. (2008), 'Networks and Buyer Behaviour at the Base of the Pyramid', 24th Industrial Marketing and Purchasing Conference (IMP2008), Uppsala ,Sweden.
- Chikweche, T. and Fletcher, R. (2008), 'Franchising at the BOP. An Alternative Distribution Strategy', Australia and New Zealand Marketing Academy Conference 2008, Sydney - Olympic Park.
- Chikweche, T. and Fletcher, R. (2008), 'Undertaking Research at the BOP - from theoretical considerations to practical realities', Consoirtium for Internatinal Marketing and Research Conference 2008u, Rio de Janeiro, Brazil.
- Fletcher, R., Jackson, L. and Chikweche, T. (2007), 'Undertaking Research at the BOP: the Challenge for Demographers', Seminar on the Applications of Demography in Business, Sydney.
- Chikweche, T. and Fletcher, R. (2007), 'Research Measurement Challenges in Bottom of Pyramid Markets', ANZMAC 2007 3 R's Reputation, Responsibility and Relevance, Otago NZ.
- Fletcher, R., Jackson, L. and Chikweche, T. (2007), 'Research Methodology and Design Issues for Research at the Bottom of the Pyramid', CImaR Conferencxe,May 2007, Manchester,UK.
- Fletcher, R., Chikweche, T. and Chikweche, T. (2004), 'Collaboration and Networking among SMME Support Organizations in South Africa', ISBA National Entrepreneurship and SME Development Conference, Newcastle, UK.
- Fletcher, R., Chikweche, T. and Chikweche, T. (2004), 'Collaboration and Networking among SMME Support Organizations in South Africa', ISBA National Entrepreneurship and SME Development Conference, Newcastle, UK.
- Fletcher, R., Chikweche, T., Mtigwe, B. and Chikweche, T. (2004), 'Deliver us from imports: Is the Proudly South African campaign an antidote or a sedative?', Marketing Federation of South Africa Educators Conference, .
- Fletcher, R., Chikweche, T., Mtigwe, B. and Chikweche, T. (2004), 'Deliver us from imports: Is the Proudly South African campaign an antidote or a sedative?', Marketing Federation of South Africa Educators Conference, .
Research
Key research areas are: Bottom of pyramid Entrepreunership and SME development Cross-cultural studies International marketing
This information has been contributed by Doctor Chikweche.
