Mr Alvin Chan
LECTURER,
Marketing and IB (SoBus)
Personal
Qualifications
- MBA Chinese University of Hong Kong
- BBusAdmin Chinese University of Hong Kong
UWS Organisational Unit (School / Division)
- Marketing and IB (SoBus)
Contact
| Email: | A.Chan@uws.edu.au |
|---|---|
| Extension: | 9682 |
| Mobile: | |
| Location: | ED.G.74 Parramatta |
| Website: |
Publications
Chapters in Books
- Chan, A. (2012), 'The Potential of Ethnic Marketing in Australia: The Case of Halal Foods', Readings in Marketing: An Islamic Perspective, IIUM Press 9789670225456.
- Chan, A. (2012), 'The potential of ethnic marketing in Australia : the case of halal foods', Readings in Marketing: an Islamic Perspective, IIUM Press 9789670225456.
- Chan, A. (2006), 'Tapping the Multicultural Market in Australia', Marketing and Multicultural Diversity, Ashgate Publishing Ltd 0754643263.
Journal Articles
- Chan, A. (2010), 'The Importance of Understanding Levels Issues in Cross-Cultural Marketing Research', International Review of Business Research Papers, 12.
- Chan, A. (2009), 'Measuring Cross-Cultural Values: A Qualitative Approach', International Review of Business Research Papers, 16.
- Chan, A. and Ahmed, F. (2006), 'The Use of Secondary Data in Unveiling the Potential of Ethnic Markets', Contemporary Management Research, 12.
- Chan, A. and Ahmed, F. (2006), 'Ethnic Marketing in Australia', International Review of Business Research Papers, 12.
Conference Papers
- Chan, A. (2012), 'Patriotic Marketing: An Australian Case Example', 5th Global Business and Social Science Research Conference, Beijing, China.
- Chan, A. (2012), 'Patriotic marketing : an Australian case example', Global Business and Social Science Research Conference, Beijing, China.
- Chan, A. (2011), 'Measuring Ethnicity in a Multicultural Context', International Conference on Business and Information 2011, BangKok, Thailand.
- Chan, A. (2011), 'Geodemographic Segmentation: The Case of Ethnic Marketing in Australia', 15th International Business Research Conference, Sydney, Australia.
- Chan, A. (2010), 'Marketing to the Diverse Ethnic Markets in Australia: The Case of Halal Foods', International Conference on Marketing (ICMAR 2010), Malaysia.
- Chan, A. (2009), 'Understanding Levels Issues in Cross-Cultural Marketing Research', 11th International Business Research Conference, Sydney, Australia.
- Chan, A. (2008), 'The Deontological and Teleological Sources of Chinese Cultural Values', The 15th Annual International Conference Promoting Business Ethics, New York, USA.
- Chan, A. (2008), 'Measuring Cross-Cultural Values: A Qualitative Approach', 9th International Business Research Conference, Melbourne, Australia.
- Chan, A. (2007), 'Chinese Cultural Values: Their Dimensions and Measurements', Inaugural Australia-China International Business Research Conference, Beijing, China.
- Chan, A. (2006), 'The Chinese Concepts of Guanxi, Mianzi, Renqing and Bao: Their Interrelationships and Implications for International Business', Australian & New Zealand Marketing Academy (ANZMAC) Conference 2006, Brisbane, Australia.
- Chan, A. (2006), 'Marketing to Ethnic Minorities in Australia', 2006 Academy of Marketing Science/Korean Academy of Marketing Science Cultural Perspectives in Marketing Conference, Seoul, Korea.
- Chan, A. (2005), 'Level Fallacies in Cross-Cultural Marketing Research', ANZMAC 2005 - Broadening the Boundaries, University of Western Australia, Perth.
- Chan, A. and Ahmed, F. (2005), 'The Application of Secondary Data in Marketing Planning: The Case of Ethnic Marketing in Australia', International Conference on Business and Information, Hong Kong.
- Chan, A., Low, B. and Ahmed, F. (2004), 'The Chinese Telecommunications Market in Transition', 2004 Euro-Asia Management Studies Association (EAMSA) Annual Conference, Hong Kong.
- Chan, A. and Ahmed, F. (2004), 'The State-of-the-Art of Ethnic Marketing in Australia', International Business Research Conference 2004, Melbourne, Australia.
- Chan, A. (2003), 'Evaluation of the Rossiter and Percy Grid in terms of Theory and Application', The Chartered Institute of Marketing Australian Conference, Sydney.
- Chan, A. and Rossiter, J. (2003), 'Measurement Issues in Cross-Cultural Values Research', Australian & New Zealand Marketing Academy Conference (ANZMAC) 2003, Adelaide, Australia.
- Chan, A. and Rossiter, J. (2003), 'Developing a Multi-Item Index to Measure Australian and Chinese Ethnicity', 9th Cross Cutlrual Research Conference, Montego Bay.
