Mr Alvin Chan
LECTURER,
Marketing and IB (SoBus)
Personal
Qualifications
- MBA Chinese University of Hong Kong
- BBusAdmin Chinese University of Hong Kong
UWS Organisational Unit (School / Division)
- Marketing and IB (SoBus)
Contact
| Email: | A.Chan@uws.edu.au |
|---|---|
| Extension: | 9682 |
| Mobile: | |
| Location: | ED.G.74 Parramatta |
| Website: |
PLEASE NOTE: obtaining information from this Directory must be for the legitimate purposes of doing business with and within the University of Western Sydney (UWS), and must not be used for unsolicited bulk e-mailing (spamming) or similar purposes.
Publications
Chapters in Books
- Chan, A. (2012), 'The Potential of Ethnic Marketing in Australia: The Case of Halal Foods', Readings in Marketing: An Islamic Perspective, IIUM Press 9789670225456.
- Chan, A. (2012), 'The potential of ethnic marketing in Australia : the case of halal foods', Readings in Marketing: an Islamic Perspective, IIUM Press 9789670225456.
- Chan, A. (2006), 'Tapping the Multicultural Market in Australia', Marketing and Multicultural Diversity, Ashgate Publishing Ltd 0754643263.
Journal Articles
- Chan, A. (2010), 'The Importance of Understanding Levels Issues in Cross-Cultural Marketing Research', International Review of Business Research Papers, 12.
- Chan, A. (2009), 'Measuring Cross-Cultural Values: A Qualitative Approach', International Review of Business Research Papers, 16.
- Chan, A. and Ahmed, F. (2006), 'The Use of Secondary Data in Unveiling the Potential of Ethnic Markets', Contemporary Management Research, 12.
- Chan, A. and Ahmed, F. (2006), 'Ethnic Marketing in Australia', International Review of Business Research Papers, 12.
Conference Papers
- Chan, A. (2012), 'Patriotic Marketing: An Australian Case Example', 5th Global Business and Social Science Research Conference, Beijing, China.
- Chan, A. (2012), 'Patriotic marketing : an Australian case example', Global Business and Social Science Research Conference, Beijing, China.
- Chan, A. (2011), 'Measuring Ethnicity in a Multicultural Context', International Conference on Business and Information 2011, BangKok, Thailand.
- Chan, A. (2011), 'Geodemographic Segmentation: The Case of Ethnic Marketing in Australia', 15th International Business Research Conference, Sydney, Australia.
- Chan, A. (2010), 'Marketing to the Diverse Ethnic Markets in Australia: The Case of Halal Foods', International Conference on Marketing (ICMAR 2010), Malaysia.
- Chan, A. (2009), 'Understanding Levels Issues in Cross-Cultural Marketing Research', 11th International Business Research Conference, Sydney, Australia.
- Chan, A. (2008), 'The Deontological and Teleological Sources of Chinese Cultural Values', The 15th Annual International Conference Promoting Business Ethics, New York, USA.
- Chan, A. (2008), 'Measuring Cross-Cultural Values: A Qualitative Approach', 9th International Business Research Conference, Melbourne, Australia.
- Chan, A. (2007), 'Chinese Cultural Values: Their Dimensions and Measurements', Inaugural Australia-China International Business Research Conference, Beijing, China.
- Chan, A. (2006), 'The Chinese Concepts of Guanxi, Mianzi, Renqing and Bao: Their Interrelationships and Implications for International Business', Australian & New Zealand Marketing Academy (ANZMAC) Conference 2006, Brisbane, Australia.
- Chan, A. (2006), 'Marketing to Ethnic Minorities in Australia', 2006 Academy of Marketing Science/Korean Academy of Marketing Science Cultural Perspectives in Marketing Conference, Seoul, Korea.
- Chan, A. (2005), 'Level Fallacies in Cross-Cultural Marketing Research', ANZMAC 2005 - Broadening the Boundaries, University of Western Australia, Perth.
- Chan, A. and Ahmed, F. (2005), 'The Application of Secondary Data in Marketing Planning: The Case of Ethnic Marketing in Australia', International Conference on Business and Information, Hong Kong.
- Chan, A., Low, B. and Ahmed, F. (2004), 'The Chinese Telecommunications Market in Transition', 2004 Euro-Asia Management Studies Association (EAMSA) Annual Conference, Hong Kong.
- Chan, A. and Ahmed, F. (2004), 'The State-of-the-Art of Ethnic Marketing in Australia', International Business Research Conference 2004, Melbourne, Australia.
- Chan, A. (2003), 'Evaluation of the Rossiter and Percy Grid in terms of Theory and Application', The Chartered Institute of Marketing Australian Conference, Sydney.
- Chan, A. and Rossiter, J. (2003), 'Measurement Issues in Cross-Cultural Values Research', Australian & New Zealand Marketing Academy Conference (ANZMAC) 2003, Adelaide, Australia.
- Chan, A. and Rossiter, J. (2003), 'Developing a Multi-Item Index to Measure Australian and Chinese Ethnicity', 9th Cross Cutlrual Research Conference, Montego Bay.
