Ms Gwyneth Howell
SENIOR LECTURER PUBLIC RELATIONS,
Communications (SoHCA)
Personal
Qualifications
- MBA Bond University
- MBus(Research) Queensland University of Technology
UWS Organisational Unit (School / Division)
- Communications (SoHCA)
Contact
| Email: | G.Howell@uws.edu.au |
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| Extension: | 5465 |
| Mobile: | |
| Location: | BB.1.53 Penrith (Werrington South) |
| Website: |
Biography
I have more than fifteen years experience in corporate marketing and management roles and 8 years teaching at a range of Universities in Australia. I have held senior management roles at Sheraton Hotels, Greyhound Racing Authority and Beaufort Properties. I have successfully managed a range of research projects for private and public sector organisations. I have extensive experience in the development, implementation and analysis of a range of traditional and non traditional research projects. My breadth of experience in marketing communication covers all campaign aspects from early development design, through creative direction, recruitment and hands-on operations, to complete account reconciliation and maintenance of ongoing projects. Drawing from my research into the profession and using formal feedback of employees, graduates and practitioners, I believe that students must be taught "cutting-edge" public relations practice to be contemporary and relevant graduates. My teaching objectives have been drawn from my own professional experience and research and shaped by the University of Western Sydney's graduate attributes, focusing on engagement with the community. Where possible, my subjects make use of flexible learning that integrate web based teaching tools (e.g. WebCT, online role plays), innovative interactive exercises, guest lecturers and contemporary materials linked to experimental learning.
This information has been contributed by Ms Howell.
Publications
Chapters in Books
- Howell, G. (2010), 'Public Relations - history and practice', The Media and Marketing Communcation, Pearson 9781442542570.
- Howell, G. and Mizerski, K. (2009), 'Marketing Public Relations: Launching Fundies', Public Relations Campaigns, Oxford University Press 978095559101.
- Howell, G. (2009), 'Issues and Crisis Management: James Hardies Industries', Public Relations Campaigns, Oxford University Press 978095559101.
- Howell, G. (2009), 'An Issues-Crisis Perspective', An Introduction to Public Relations: From Theory to Practice, Oxford University Press 9780195564655.
Journal Articles
- Taylor, M., Wells, G., Howell, G. and Raphael, B. (2012), 'The role of social media as psychological first aid as a support to community resilience building : a Facebook study from 'Cyclone Yasi Update'', Australian Journal of Emergency Management, 7.
- Howell, G. and Miller, R. (2010), 'Maple Leaf Foods: Crisis and Containment Case Study', Public Communication Review, 10.
- Howell, G. and Da Salvia, B. (2010), 'New media, first time voters and the 2007 Australian federal election', Public Communication Review, 10.
- Howell, G. and Miller, R. (2010), 'Equine Influenza - Horsing about with a quarantine crisis', The Australian Journal of Emergency Management, 7.
- Howell, G. and Miller, R. (2010), 'Organizational Response to Crisis: A case study of Maple Leaf Foods', The Northwest Journal of Communication, 18.
- Mclennan, A. and Howell, G. (2010), 'Social networks and the challenge for public relations', Asia Pacific Public Relations Journal, 9.
- Foster, G. and Howell, G. (2010), 'Is the media influencing Australia's purse strings?', Asia Pacific Public Relations Journal, 16.
- Howell, G. and Bridges, N. (2009), 'The role of tertiary education in preparing students for a career in public relations', Asia Pacific Public Relations Journal, 15.
- Miller, R. and Howell, G. (2008), 'Regulating consumption with bite: Building a contemporary framework for urban dog management', Journal of Business Research, 7.
- Herger, K. and Howell, G. (2007), 'The good the bad and the blogger, the public relations challenge of the Noughties', Asia Pacific Public Relations Journal, 18.
- Geaitani, S. and Howell, G. (2007), 'Public Relations is no longer on the backburner', Asia Pacific Public Relations Journal, 16.
- Howell, G. and Miller, R. (2006), 'How the relationship between the crisis life cycle and mass media content can better inform crisis communication', PRism, .
- Howell, G., Miller, R. and Bridges, N. (2006), 'Cardinal rule of the media release - get your facts straight!', Asia Pacific Public Relations Journal, .
- Howell, G. (2006), 'Ansett Airlines - Absolutely! going, grounded, gone.', Asia Pacific Public Relations Journal, 20.
- Howell, G. and Miller, R. (2006), 'Spinning out the asbestos agenda: How big business uses public relations in Australia', Public Relations Review, 6.
- Howell, G. (2006), 'The Research Dilemma in management of crisis communication: a case study of the Mars Snickers Recall', Asia Pacific Public Relations Journal, 16.
Conference Papers
- Howell, G. and Mizerski, D. (2006), 'Using information processing theory to design commercial rumour response strategies on the World Wide Web', Australian & New Zealand Marketing Academy (ANZMAC) Conference 2006, Brisbane, Australia.
- Miller, R. and Howell, G. (2005), 'A Test Of The Theory Of Planned Behavior In Underage Lottery Gambling', ANZMAC 2005 - Broadening the Boundaries, University of Western Australia, Perth.
- Howell, G., Miller, R. and Bridges, N. (2005), 'Cardinal rule of the media release - get your facts straight!', PRIA 05 Academic Forum, Queensland University of Technology, Gardens Point Campus, Brisbane.
- Miller, R., Howell, G. and Mizerski, D. (2005), 'The Causal Effects of TV Ads for Beer in an Underage 12 to 16 year old Australian Audience's Responses toward Beer"', 34th EMAC Conferernce, Milan Italy.
- Howell, G. (2005), 'The University of Western Sydney public relations major - Industry accreditation and pedagogy for enhanced learning through the development of new public relations electives', CEASS Conference: Scholarship and Community UWS 2005, University of Western Sydney, Bankstown.
Research
Previous Projects
| Title: | When a Crisis happens who turns to Facebook first? |
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| Years: | 2011-02-01 - 2011-11-30 |
| ID: | P00019634 |
| UWS Researchers: | Beverley Raphael, Gwyneth Howell and Mel Taylor |
| Funding: |
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Supervision
Ms Howell is available to co-supervise doctoral projects
Current Supervision
| Title: | How Social Media Enhances Breastfeeding Outcomes |
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| Field of Research: |
