Professor Louise Young

Professor Louise Young

PROFESSOR,
Marketing and IB (SoBus)

Personal

Qualifications

  • PhD University of New South Wales

UWS Organisational Unit (School / Division)

  • Marketing and IB (SoBus)

Contact

Email:L.Young@uws.edu.au
Extension:9996
Mobile:
Location:ED.G.54
Parramatta
Website:

Publications

Chapters in Books

  • Wilkinson, I., Held, F., Marks, R. and Young, L. (2013), 'Developing Agent Based Models of Business Relationships and Networks', Networks in Society: Links and Language, Pan Stanford Publishing .
  • Wilkinson, I., Marks, R. and Young, L. (2010), 'Toward Agent-Based Models of the Development and Evolution of Business', Unifying Themes in Complex Systems Volume VI Proceedings of the Sixth International Conference on Complex Systems, Springer 9783540850809.
  • Wilkinson, I. and Young, L. (2007), 'Extending the mind and body of the firm through global partnerships', Globalisation and Business Partnerships, Nova Science Publishers 9781600216367.
  • Wilkinson, I. and Young, L. (2005), 'A Planning Framework for Relationships and Networks', Perspectives on market networks - boundaries and new connections, Stockholm School of Economics Press 9172586761.
  • Wilkinson, I. and Young, L. (2005), 'To teach or not to teach Alderson? There is no question', A Twenty-First Century Guide to Aldersonian Marketing Thought, Springer Science + Business Media, Inc 0387261753.
  • Wilkinson, I. and Young, L. (2004), 'Improvisation and Adaptation in International Business Research Interviews', Handbook of Qualitative Research Methods for International Business, Edward Elgar Publishing 9781843760835.

Journal Articles

  • Bairstow, N. and Young, L. (2012), 'How Channels Evolve, A Historical Explanation', Industrial Marketing Management, 9.
  • Bairstow, N. and Young, L. (2012), 'How channels evolve : a historical explanation', Industrial Marketing Management, 9.
  • Young, L., Young, L., Jackson, L. and Jackson, L. (2012), 'Looking up to Layton : the case of higher degree research', Australasian Marketing Journal, 3.
  • Young, L. (2011), 'Market Orientation Processes - Looking Forward', Australasian Marketing Journal, 4.
  • Frow, P., Payne, A., Wilkinson, I. and Young, L. (2011), 'Customer Management and CRM: Addressing the Dark SIde', Journal of Services Marketing, 11.
  • Wong, C., Wilkinson, I. and Young, L. (2010), 'Towards an Empirically Based Taxonomy of Buyer-Seller Relations in Business Markerts', Journal of the Academy of Marketing Science, 18.
  • Angus-Leppan, T., Benn, S. and Young, L. (2010), 'A Sensemaking Approach to Trade-Offs and Synergies Between Human and Ecological Elements of Corporate Sustainability', Business Strategy and the Environment, 15.
  • Burton, C., Louviere, J. and Young, L. (2009), 'Retaining the visitor, enhancing the experience: identifying attributes of choice in repeat museum visitation', International Journal of Nonprofit and Voluntary Sector Marketing, 14.
  • Young, L., Wiley, J. and Wilkinson, I. (2009), 'A comparison of European and Chinese supplier and customer functions and the impact of connected relations', Journal of Business and Industrial Marketing, 11.
  • Young, L. and Freeman, L. (2008), 'A Case for Contrast as a Catalyst for Change', The International Journal of Learning, 10.
  • Young, L. and Denize, S. (2008), 'Competing interests: the challenge to collaboration in the public sector', International Journal of Sociology and Social Policy, 13.
  • Denize, S. and Young, L. (2007), 'Concerning trust and information', Industrial Marketing Management, 15.
  • Sharma, N., Young, L. and Wilkinson, I. (2006), 'The Commitment Mix: Dimensions of Commitment in International trading Relationships in India', Journal of International Marketing, 28.
  • Young, L. (2006), 'Trust: Looking forward and back', Journal of Business and Industrial Marketing, 7.
  • Wiley, J., Wilkinson, I. and Young, L. (2006), 'The nature, role and impact of connected relations: A comparison of European and Chinese suppliers' perspectives', Journal of Business and Industrial Marketing, 11.
  • Wiley, J., Wilkinson, I. and Young, L. (2005), 'Evaluating a Model of Industrial Relationship Performance: A Comparison of European and Chinese results using the IMP Data Base', Australasian Marketing Journal, 12.
  • Wilkinson, I., Young, L. and Freytag, P. (2005), 'Business mating: Who chooses and who gets chosen?', Industrial Marketing Management, 12.
  • Morlacchi, P., Wilkinson, I. and Young, L. (2005), 'A Network Analysis of the Evolution of Personal Research Networks Among IMP Researchers', Journal of Business to Business Marketing, 32.
  • Wilkinson, I. and Young, L. (2005), 'Toward a Normative Theory of Normative Marketing Theory', Journal of Marketing Theory, 34.
  • Young, L. and Daniel, K. (2003), 'Affectual trust in the workplace', International Journal of Human Resource Management, 17.
  • Wilkinson, I. and Young, L. (2003), 'A View from the Edge', Journal of Marketing Theory, 3.
  • Young, L. and Albaum, J. (2003), 'Measurement of trust in salesperson-customer relationships in direct selling', Journal of Personal Selling and Sales Management, 17.
  • Chelariu, C., Young, L. and Young, L. (2002), 'Learning to improvise, improvising to learn: A process of responding to complex environments', Journal of Business Research, 7.
  • Wilkinson, I. and Young, L. (2002), 'Marketing theory in the next millennium: Looking backwards and forwards', Journal of Business Research, 5.
  • Wilkinson, I. and Young, L. (2002), 'On cooperating: Firms, relations and networks', Journal of Business Research, 10.
  • Young, L. (2002), '"Whither IMP?" Or is it "Wither IMP?"', Journal of Customer Behaviour, 8.

Conference Papers

  • Dawson, B., Young, L., Chenglin, T. and Chongyi, F. (2012), 'Chinese Perspectives on Managing IJVs for Success - A Case Study in the Exhibition Industry', Innovation in Business Networks Conference, Kolding, Denmark.
  • Young, L. (2012), 'The complexities of measuring complexity', IMP Group. Conference, Rome, Italy.
  • Wilkinson, I. and Young, L. (2011), 'Toward a Business Network Simulation System for Researchers, Educators, Managers and Policymakers', Business Marketing Management Conference, Tampere, Finland.
  • Wilkinson, I., Young, L., Marks, R., Bossomaier, T. and Held, F. (2011), 'Toward a Business Network Agent-Based Modeling System', International Conference on Complex Systems, Boston, USA.
  • Young, L. (2011), 'A Californian Yankee in King Arthur's Court Hotel: A Self-Reflective Essay on (the Pleasures of) Real Ale Consumption', Australian & New Zealand Marketing Academy (ANZMAC) 2011 Conference Proceedings, Perth.
  • Marroun, S. and Young, L. (2010), 'Networks and Networking: What's Social and What's Business?', Australia and New Zealand Marketing Academy Conference, Christchurch, NZ.
  • Young, L., Benn, S., Donald, M., Freeman, L. and Marroun, S. (2010), 'In Times of Need are there More Reasons to be Green?', Australia and New Zealand Marketing Academy Conference, Christchurch, NZ.
  • Young, L., Denize, S., Simoff, S., Nankani, E. and Wilkinson, I. (2010), 'Researching the Structures and Processes of Collaborative Academic Networks', Academy of Marketing Science Conference, Portland, OR.
  • Held, F., Marks, R., Wilkinson, I. and Young, L. (2010), 'Modelling the Dynamics of Relations and Networks in B2B Markets-First Steps of a Research Project', Australia and New Zealand Marketing Academy Conference, Christchurch, NZ.
  • Spanjaard, D., Freeman, L. and Young, L. (2010), 'Putting Emotion in its Place: at the centre of brand equity', Brand, Identity and Corporate Reputation, Barcelona, Spain.
  • Spanjaard, D. and Young, L. (2009), 'The confluence of student and teacher personality: towards a research adgenda', Proceeding of the 2009 ANZMAC Conference, Melbourne.
  • Bairstow, N. and Young, L. (2009), 'Exploring channel evolution with history', Academic Association of Historians in Australian and New Zealand Business Schools (AAHANZBS), University of Sydney.
  • Dawson, B., Murray, J., Wilkinson, I. and Young, L. (2009), 'Towards a More Substantial Examination of Supplier-Customer Relationship Performance', IMP Conference, Marseilles, France.
  • Nankani, E., Simoff, S., Denize, S. and Young, L. (2009), 'Enterprise university as a digital ecosystem: Visual analysis of academic collaboration', 3rd IEEE International Conference on Digital Ecosystems and Technologies, Istanbul, Turkey.
  • Dawson, B., Young, L. and Wilkinson, I. (2009), 'Secrets of Success: The Performance of a China Based International Joint Venture', IMP Conference Proceedings, Kuala Lumpur, Malays.
  • Nankani, E., Simoff, S., Young, L. and Denize, S. (2009), 'Supporting Strategic Decision Making in an Enterprise University through Detecting Patterns of Academic Collaboration', Third International United Information Systems Conference, UNISCON 2009, Sydney.
  • Spanjaard, D., Freeman, L. and Young, L. (2009), 'The Accidental Ethnographer: a journey within the world of the supermarket', Practice, Politics and Ethics in Ethnographic Research, Liverpoole, England.
  • Spanjaard, D., Freeman, L. and Young, L. (2008), 'Why Happy Shoppers Don't Stop and Think', ANZMAC 2008, Sydney, Australia.
  • Frow, P., Payne, A., Wilkinson, I. and Young, L. (2008), 'Customer Husbandry: The Rearing, Growing and Fleecing of Customers', Australia, Olympic Park, Sydney, NSW.
  • Young, L., Donald, M., Freeman, L. and Benn, S. (2008), 'The nature and role of social relationships in social responsibility', Australia and New Zealand Marketing Academics Conference, Olympic Park, Sydney, Australia.
  • Young, L., Denize, S., Simoff, S. and Nanunka, E. (2008), 'Evolution of Collaboration in Academic Networks', 24th Industrial Marketing and Purchasing Conference (IMP2008), Uppsala, Sweden.
  • Wong, C., Wilkinson, I. and Young, L. (2008), 'Relationship Attractors: Distinguishing Between Stable and Transient Relationship Atmospheres using the IRRP data base', 24th Industrial Marketing and Purchasing Conference (IMP2008), Uppsala, Sweden.
  • Ladley, D., Wilkinson, I. and Young, L. (2008), 'Group Selection and the Emergence of Cooperative Strategies and its Relevance for Business', World Congress on Social Simulation - 2008, George Mason University, Fairfax Virginia-.
  • Wilkinson, I., Marks, R. and Young, L. (2008), 'Toward Agent Based Models of the Development And Evolution of Business Relations and Networks', 6th International Conference on Complex Systems, Boston, MA, USA.
  • Spanjaard, D., Freeman, L. and Young, L. (2008), 'The Conscious Decision versus the Unconscious Choice: Observed Grocery Shopping', The 3rd Annual Symposium on Current Developments in Ethnographic Research in the Social and Management Sciences, Liverpool, England.
  • Denize, S. and Young, L. (2007), 'Suppliers of Networks, Networks of Suppliers', 23rd IMP Conference, Manchester, UK.
  • Sharma, N., Young, L. and Wilkinson, I. (2007), 'Linking Multi-Component Commitment to Relationship Value, Trust, Conflict and Cooperation', European Marketing Academy Annual Conference, Reykjavik, Iceland.
  • Sharma, N. and Young, L. (2007), 'Trust in International Trading Relationships: Insights from Business-to-Business Relationships in India', The Third Meeting of the IMP Asia, Phuket, Thailand.
  • Wilkinson, I. and Young, L. (2007), 'IMP Escher: A new way of seeing IMP', IMP Asia Conference - International Markets and Processes, Phuket, Thailand.
  • Wilkinson, I., Wong, C. and Young, L. (2007), 'Towards an Empirically Based Taxonomy of Buyer-Seller Relations in Business Markets: Cluster Analysis of the IRRP data base', IMP Asia Conference - International Markets and Processes, Puket, Thailand.
  • Huang, Y., Wilkinson, I. and Young, L. (2007), 'A Case Study on the Dynamics of Trust in Dyadic Business Relationships', ANZMAC: 3Rs: Reputation, Responsibility and Relevance, University of Otago, Dunedin, NZ.
  • Wilkinson, I., Young, L. and Ladley, D. (2007), 'Group Selection versus Individual Selection and the Evolution of Cooperation in Business Networks', Industrial Marketing and Purchasing Conference, Manchester, UK.
  • Young, L. and Freeman, L. (2007), 'Mean Bad Birds versus Kind Friendly Chickens Group Selection and the Evolution of Cooperation', Complex07, Gold Coast, Australia.
  • Young, L. and Freeman, L. (2007), 'A celebration of contrast, conflict and serendipity in developing the interpretivists of the future', 4th Workshop on Interpretivist Consumer Research, European Institute for the Advanced Study of Management, Marseilles.
  • Denize, S. and Young, L. (2006), 'Non Trading Relationships', Australian and New Zealand Marketing Academics Conference, Brisbane, Australia.
  • Bairstow, N. and Young, L. (2006), 'Impact of Harmful Acts in Channel Relationships', Industrial Marketing and Purchasing (IMP) Conference, Milano, Italia.
  • Denize, S. and Young, L. (2006), 'Concerning trust and information', Industrial Marketing and Purchasing (IMP) Conference, Milano, Italy.
  • Wiley, J., Wilkinson, I., Young, L. and Denize, S. (2006), 'The Direct and Indirect Functions of International Business Relationships for Suppliers and Customers: A Comparative Study of European and Chinese Firms', European Marketing Academy Conference/EMAC, Athens, Greece.
  • Denize, S., Baker, E., Kan, M. and Young, L. (2006), 'Agency and the network franchise system: Collaboration and dissonance', European Marketing Academy Conference, Athens, Greece.
  • Young, L. (2005), 'Challenging Networks: Deconstructing collaboration by identifying the vocabulary of discord', ICAN 2005 Conference, Sydney.
  • Denize, S., Miller, K. and Young, L. (2005), 'Information Exchange: An Actor, Activity and Resource Perspective', IMP Asia, Phuket, Thailand.
  • Wiley, J., Wilkinson, I. and Young, L. (2005), ') The Development and Functions of Connected Relations: A Comparison of European and Chinese Customer Perspectives', IMP Asia, Phuket, Thailand.
  • Young, L. and Freeman, L. (2005), 'Study of Contrasts - Reflections on Teaching, Learning and Training in the Realm of Qualitative Research Methods', Australian and New Zealand Marketing Academics Conference, Freemantle, Western Australia.
  • Angus-Leppan, T., Benn, S., Daniel, K. and Young, L. (2004), 'Individualised Reflexivity and CSR: Perspectives on the Consumer', Australian and New Zealand Academy of Management, University of Otago, New Zealand.
  • Gundergan, S., Norton, K. and Young, L. (2004), 'Beyond Exchange: The Commitment-Trust Theory Revisited', Australian and New Zealand Marketing Academy, Wellington, New Zealand.
  • Angus-Leppan, T., Benn, S., Daniel, K. and Young, L. (2004), 'CSR: The Australian Consumers- Perspective', Australian and New Zealand Marketing Academy, Wellington, New Zealand.
  • Burton, C., Louviere, J. and Young, L. (2004), 'Choosing Museums: the application of discrete choice modeling in predicting increased visitor frequency', British Academy of Management, .
  • Young, L. and Wilkinson, I. (2004), 'Internal Networks and Cognitive Balance', IMP Conference, Copenhagen.
  • Freeman, S., Young, L. and Lim, C. (2004), 'Business-to Business Relationships in Chinese Contexts: Conceptualising the interconnections of key Guanxi constructs', EMAC, Murcia, Spain.
  • Dawson, B. and Young, L. (2003), 'In Defence of Hofstede', Australian and New Zealand Marketing Academics Conference, Adelaide, Australia.
  • Hota, M. and Young, L. (2003), 'Aldersonian Theory Relevant In Today's Contexts? - An Illustrative Case', Australian and New Zealand Marketing Academics Conference, Adelaide, Australia.
  • Wilkinson, I., Young, L., Freytag, P. and Chery, M. (2003), 'Business Mating: Who Chooses Whom and Gets Chosen?', IMP, Lugano, Switzerland.
  • Wiley, J., Wilkinson, I. and Young, L. (2003), 'Sources of Business Relationship Importance in Sweden, Germany, and China', IMP, Lugano, Switzerland.
  • Wilkinson, I. and Young, L. (2003), 'Towards a Normative Theory of Normative Theory: Or when Can and Should you say 'Should' to a Manager', 11th Relationship Marketing Conference, Berlin.
  • Dawson, B. and Young, L. (2003), 'In Defence of Hofstede', Australia New Zealand Marketing Academy 2003, Adelaide.
  • Young, L., Wilkinson, I. and Wiley, J. (2002), 'Toward developing measures of connections between business relationships', IMP Asia 2002, Perth.
  • Young, L. (2002), 'Effective Group Work: Different Strokes at Different Times', Australian and New Zealand Marketing Academics Conference, Melbourne, Australia.
  • Wilkinson, I. and Young, L. (2001), 'Antecedents of Relationship Functions in Industrial Markets: A Cross National Comparison', Australian and New Zealand Marketing Academics Conference, Auckland, NZ.
  • Young, L. and Dnize, S. (2001), 'A commitment to commitment: a continuing program of study in business relationship commitment', Australian and New Zealand Marketing Educators Conference, Auckland, NZ.
  • Sharma, N. and Young, L. (2001), 'The structure of relationship commitment in interfirm relationships', IMP 2001, Oslo.

Research

Current Projects

Title:The Negative Social Effects of Microfinance in Poor Rural Communities
Years:2012-10-24 - 2013-11-24
ID:P00021116
UWS Researchers:Laurel Jackson and Louise Young
Funding:
  • University of Western Sydney

Previous Projects

Title:Modelling the Development and Evolution of Business Relations and Networks as Complex Adaptive Systems using Agent Based Models [via USYD - no funding to UWS]
Years:2011-07-25 - 2011-12-31
ID:P00020403
UWS Researchers:Louise Young
Funding:
  • Australian Research Council (ACRG)
Title:Communicating Product Value: Responsible Markets and the Australian Consumer
Years:2008-11-18 - 2011-12-31
ID:P00016465
UWS Researchers:Louise Young
Funding:
  • Westpac Banking Corporation
  • Australian Research Council (ACRG)

Supervision

Current Supervision

Title:Destination Choice and Non Choice.
Field of Research:
Title:The Role of Interpersonal Reference Sources in Environmentally-Responsible and Socially-Responsible Product and Servicing Contexts
Field of Research:

Previous Supervision

Title:The Impact of Coordination and Competition on Cross-Functional Knowledge Sharing and Organisational Performance.
Field of Research:
Thesis:The Impact of Coordination and Competition on Cross-Functional Knowledge Sharing and Organisational Performance.

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