Quick Links

Social Media Project Brief

Home » Web Services Unit » Social Media Project Brief

Official UWS Social Media

Before applying for a social media account, please consider if you are able to make use of existing official University channels:

UWS Facebook Page (opens in a new window)
UWS You Tube Channel (opens in a new window)
UWS Twitter Accounts (opens in a new window)

Web Services Unit

UWS Branded Social Media Request

Please be advised that all UWS branded social media requests must be submitted 4 weeks prior to the date you want the account to be launched. If your request for an account is submitted with less than 4 weeks, the Web Services Unit (WSU) can not guarantee your request will be processed in time for your intended launch date.

Below is the Social Media Project Brief as found in the UWS Social Media Guidelines(opens in a new window). All requests will be reviewed by the Social Media Committee. If you require assistance with filling out the brief, please contact your WSU Web Coordinator.

Please Note: All fields are required as mandatory and must be filled in before your request can be approved. If a question is not applicable please put 'NA' in the answer field.

Contact Details of Business Owner

Name
UWS Staff ID
Role
Unit
Division
Phone Number
Mobile
Email

Account Type

What type/s of social media do you want to use? (Please select all that apply)	Facebook Twitter LinkedIn Blog Other
If other, please name the social media you wish to use

Rationale

What is the purpose? (Maximum length - 400 characters)
Who is your target audience? (Please be specific, e.g. age, location, income, etc)
What is your project budget?
What is your time frame? (Include key dates such as proposed launch date)
What are the implications if the campaign is not live by that date?
What is the pull down date? (If no pull down date, advise how this will be supported / resourced)
If pull down date, will the campaign be a recurring request? If yes, what is the anticipated need over an annual cycle?
How many people do you expect to interact with the campaign (weekly)? Are there any peak periods that you expect?

Measuring Success

Public Awareness (for example Search Engine Optimisation)
Website Access (e.g. generating traffic to a specific UWS page)
Customer / Client / Stakeholder Enquiries
Sales
Email Subscriptions
Bookings / Registrations
Other (please specify)
Are there any reporting requirements?

Site Domain Name

Do you require a domain name?
Do you have a current domain name?
What is the domain name you would like to have for your Social Media Campaign? http://_______.uws.edu.au http://www.uws.edu.au/_______ http://myfuture.uws.edu.au/_______

Creative Brief

What is the expected look and feel? (e.g. fresh, contemporary, bright, etc.)
Tone and Manner – what is the communication style you want this campaign to convey?
Is there any specific colour scheme required? (If yes, please explain)
What images do you want presented on the campaign pages?
Do you have images for the site? (If yes, please attach. Only a PSD Photoshop File, JPEG or GIF static file is allowed)
Is the campaign linking with another corporate company? If yes, do they have a corporate design / look and feel?
Do you have any sample / preferred social media sites that you can provide as a reference point?
Do you have marketing material that will link to the site? (e.g. print, newspaper advertising, etc) (If you have copies of the creative, please attach. Only a PSD Photoshop File, JPEG or GIF static file is allowed)

Competitors

Who is directly and indirectly competing and what are they doing? (Provide examples of advertising and other activity if available)
Customer / client promise – what is the one thing (or more, if applicable) that you can promise that you know your competition cannot? (If there is nothing, then say no)

Issues, Constraints and Risks

List any issues to be taken into account when considering the potential implementation of the ‘Rationale’ (Note: this may include barriers of a specific target audience you are wanting to interact with)
List any constraints to be taken into account when considering the potential implementation of the above
List any risks (e.g. business, safety, regulatory) to be taken into account when considering the potential implementation of the above

Assumptions and Requirements

List any assumptions to be taken into account when considering the potential implementation of the above
Requirements – elements that must be included (e.g. logo, CRICOS code, contact details, etc.)

Workflow Management

How often are you considering making updates to the campaign? (e.g. Messaging fans / followers)
How many people will need to have access to make the updates?
Is an approval process required for the publishing of content?
If yes, who is the person that will approve for publishing to the web?

Software Requirements

If there are software requirements, please list them

Marketing and Communication Opportunities

Will you be requesting banner rotation on the Future Students or Corporate Site? (Please select all that apply)	Future Students Corporate Site No Banner Rotation
What, if any, Digital Media advertising will you be requesting to support the site?
What, if any, non Digital Media advertising will you be requesting to support the site?
Do you require any specific reporting requirements for the performance of the advertising? (If yes, please specify)

University of Western Sydney

Locked Bag 1797
Penrith NSW 2751

Tel: +61 2 9852 5222

ABN 53 014 069 881
CRICOS Provider No: 00917k